Labour Lens

THE ICONIC own brands

On Track

On Track. Pays or is working towards a living wage, with gaps still to close.

Clothing & footwear

Partly verified: what this means

Last researched 2 November 2026 · 6 sources

Sydney online fashion retailer.

THE ICONIC own brands makes its products in four countries, with about 75% in China and 14% in India, and publishes its supplier list.

Also worth knowing

It has proven a living wage for only part of its supply chain.

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Why it's graded On Track

  • Not met: Meets 3 of 6 Good requirements.
  • Working towards a living wage. That's enough for On Track, but Good needs proof that workers are paid one.
  • Met: No red flags.

How grades are decided

  • Checks its own supply chain. THE ICONIC own brands looks for problems in its own supply chain and publishes what it finds. It found forced labour in 2022, abuse of workers in 2021 and a labour rights breach in 2025 and is fixing them, so they don't count against the grade. They're listed below under Confirmed issues.

Good requirements 3 of 6

  • Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: working towards one (proven for only part of its supply chain)
  • Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in China, India and Bangladesh.
  • Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
  • Met: No child or forced labour findings it isn't fixingIts own checks found forced labour, which it is fixing. That's listed below and doesn't count against the grade.
  • Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listPublishes its supplier list
  • Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton

Red flags 0

None counted. Problems it found itself and is fixing are listed below.

Stars it would earn as Good

None yet. Stars only show on Good companies. About stars

Accreditations 1

Estimates for its products

Our rules applied to one kind of product at a time, using THE ICONIC own brands's evidence and, where it has product lines, that line's countries. They're estimates: we don't know which factory made any single item.

Dresses & skirts, Shirts, T-shirts, Pants & trousers, Jeans, Knitwear, Activewear, Swimwear, Sneakers, Shoes, Sandals & thongs, Bags & backpacks: On Track, the same as THE ICONIC own brands overall, because nothing we know differs between them.

Holding one? Scan its barcode for an estimate that uses its care label or ingredients.

Where it's made

China has the largest share, 75%. India is next, at 14%.

Where it's made, share by country, and conditions there
CountryShareWorker rightsLegal minimum wageForced labour risk
China75%No guarantee of rightsBelow a living wageModerate
India14%No guarantee of rightsWell below a living wageHigh
Bangladesh9%No guarantee of rightsFar below a living wageModerate
Vietnam2%Systematic violationsWell below a living wageModerate

Evidence

What we found

  • Publishes supplier list
  • Signed the International Accord on garment factory safety Source
  • Modern slavery statement
  • Independent social audits of all its main factories
  • Proves a living wage for part of its supply chain only
  • Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.

Research notes THE ICONIC's own labels (Atmos&Here, Dazie and others) were made in 43 independent factories in 2025: China 32, India 6, Bangladesh 4 and Vietnam 1. It publishes a monthly factory list and requires third-party audits at least every two years; 2025 audits found excessive hours at seven Chinese factories. Living wage checks covered 27% of its main factories, where all but one of 619 workers earned at least the benchmark. A third of its cotton is certified, and it says uncertified cotton from high-risk regions remains a risk. It is a Certified B Corp and Accord signatory.

What independent sources say

SourceResultDetails
Baptist World Aid Ethical Fashion ReportListedTHE ICONIC scored 27 out of 100 in the 2026 Ethical Fashion Report, below the 31.5 average (33 in 2024). View
B Corp directoryCertifiedCertified B Corp since October 2025 with an overall score of 83.0 (Workers 26.5). View
Australian Modern Slavery RegisterListed2025 modern slavery statement: 43 own-brand factories; 210 audit non-compliances (13.8% critical); 617 of 619 workers assessed at six factories at or above a living wage. View

Confirmed issues 3

Only confirmed problems are listed, and old ones drop off after 10 to 15 years. A problem the company has fully put right no longer counts against it, and nor does one it finds and is fixing itself. How problems are counted

Last recordedWhat happenedMade amends?
2025THE ICONIC's 2025 modern slavery statement reports excessive working hours, with related wage and record-keeping problems, at seven own-brand factories in China. Source · search the archiveFound and being fixed by the company Not counted against the grade while the company is actively fixing it, because it found and published it itself.PartlyPut the seven factories on a 12-month remediation plan; one had completed it by March 2026.
2022THE ICONIC's 2022 modern slavery statement admits it found instances of own-brand cotton sourced from regions of concern for forced labour.Found and being fixed by the company Not counted against the grade while the company is actively fixing it, because it found and published it itself.PartlyNow requires suppliers to document the province and country of cotton before buying certified cotton; says risk remains in non-certified cotton.
2021A worker helpline at an own-brand supplier factory in Bangladesh uncovered two cases of verbal and physical abuse, reported in THE ICONIC's 2021 modern slavery statement.Found and being fixed by the company Not counted against the grade while the company is actively fixing it, because it found and published it itself.YesIts engagement led to a termination payment, a formal apology and a written warning at the factory.

Sources and actions

Sources 6

Show all 6 sources
  1. The Iconic - Shop Ethical! · search the archive · Ethical Fashion Report 2026 score 27/100 (average 31.5), 33/100 in 2024; International Accord signatory; B Corp; owned by Global Fashion Group
  2. THE ICONIC - B Corp directory · search the archive · Certified since October 2025; B Impact score 83.0

Published by THE ICONIC own brands or its owner

  1. THE ICONIC Modern Slavery Statement 2025 · search the archive · 43 factories: China 32, India 6, Bangladesh 4, Vietnam 1; excessive hours at 7 factories; 33.4% certified cotton; living wage results
  2. Fair & Ethical Sourcing (THE ICONIC) · search the archive · Monthly factory list on Open Supply Hub; audits at least every two years; living wage checks
  3. THE ICONIC Modern Slavery Statement 2022 · search the archive · Cotton from regions of concern found in 2022; 31 critical issues, 29 fixed; two factories exited; Accord engagement
  4. THE ICONIC Modern Slavery Statement 2021 · search the archive · Bangladesh helpline found two cases of verbal and physical abuse, leading to apology, warning and a termination payment

Company details

Headquarters
Australia
Last researched
2 November 2026
Cite this page
Labour Lens, "Is THE ICONIC own brands ethical? Labour rating", https://www.labourlens.net/brand/the-iconic, last researched 2 November 2026, accessed [date].
Method
Researched with AI assistance against published rules. How we check · What On Track means

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Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.

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Something missing or wrong?

Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent THE ICONIC own brands.

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