Joyya
Good. Shows the people who make its products are paid and treated fairly.
Last researched 2 November 2026 · 7 sources
Social enterprise making organic cotton basics and bags.
Joyya is a WFTO Guaranteed Fair Trade organisation, so its pay and conditions are checked across its whole business.
Also worth knowing
It makes its fair trade organic tees and bags in its own factories in India, and carries GOTS organic certification.
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Why it's graded Good
- Met: Meets all 6 Good requirements.
- Met: No red flags.
- Met: Earns 5 stars for going above and beyond.
| Star | Awarded for | Status |
|---|---|---|
| Gives workers a real voice | Earned | |
| Open supply chain | Earned | |
| Finds and fixes problems, or invests in communities | Earned | |
| Pays above a living wage | Not earned |
3 stars for the first way it goes above and beyond, and one more for each further way, up to 6. About stars
Good requirements 6 of 6
- Met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: proven (WFTO Guaranteed Fair Trade)
- Met: Respects worker rights
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listMakes its products in its own factories
- Met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeTraced or certified: cotton
Red flags 0
None found.
Accreditations 2
Estimates for its products
Our rules applied to one kind of product at a time, using Joyya's evidence and, where it has product lines, that line's countries. They're estimates: we don't know which factory made any single item.
T-shirts, Hoodies & sweatshirts, Bags & backpacks: Good, the same as Joyya overall, because nothing we know differs between them.
Holding one? Scan its barcode for an estimate that uses its care label or ingredients.
Where it's made
From Joyya's own disclosure: it makes its products in its own factories.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| India | No guarantee of rights | Well below a living wage | High |
Evidence
What we found
- Owns or runs its own production
- Has shown a living wage for only part of its supply chain. It passes the living wage test through WFTO Guaranteed Fair Trade. Source
- Actively empowers workers (ownership, worker committees, union agreements, training)
- Invests in worker and farming communities
- Traces all of its cotton to the country of origin or beyond, or buys all of it certified
- Passes the raw-material check for clothes and shoes: traces or certifies all of its cotton.
Research notes Joyya is a social enterprise formed in 2021 from the merger of Freeset (Kolkata), Liminal Apparel (Christchurch) and Common Good, with offices in India, New Zealand and the USA. Its tees, basics and bags are made in its own workshops in four communities in West Bengal, India, many employing women who have left Kolkata's sex trade. It is WFTO Guaranteed Fair Trade and uses GOTS organic cotton, and the 2021 Ethical Fashion Report found a living wage was paid in at least half its supply chain. It names its cotton farms and mills but publishes no audit results or wage figures.
What independent sources say
| Source | Result | Details |
|---|---|---|
| World Fair Trade Organization | Member | Listed as a WFTO Guaranteed Fair Trade member (Fair Trade Organization), making custom tees and bags, with 101-150 employees. View |
| Baptist World Aid Ethical Fashion Report | Listed | Graded A+ in the 2021 Ethical Fashion Report, one of four companies out of 98 to receive the top grade. (2021 edition; latest is 2026) View |
Sources and actions
Sources 7
Show all 7 sources
- Joyya (WFTO member profile) · search the archive · WFTO Guaranteed member; Fair Trade Organization; custom tees and bags; 101-150 employees
- Joyya (Good Shopping Guide Australia) · search the archive · Merger of Freeset, Liminal Apparel and Common Good; Freeset makes 95% of products; GOTS organic cotton and dyeing
Published by Joyya or its owner
- Launching Joyya, a new ethically sourced brand · search the archive · 2021 launch from Christchurch; production in four West Bengal communities; offices in India, USA and NZ
- Joyya receives an admirable A+ grading · search the archive · A+ in 2021 Ethical Fashion Report; living wage paid in at least half of its supply chain (2021 edition; latest is 2026)
- Certifications (Joyya) · search the archive · Names WFTO and Fair Trade Federation membership and certified cotton suppliers RCM, SSV Textile and T.T. Textilewings
- About us (Joyya) · search the archive · Founded 2001 in Kolkata; offices in Kolkata, Christchurch and Cincinnati; health, retirement and loan schemes for staff
- Behind the label (Joyya) · search the archive · Organic cotton from Chetna Organic farmer cooperative; spun and knitted at Rajlakshmi Cotton Mills, Kolkata; printing in its own Kolkata facility
Company details
- Headquarters
- India
- Employees
- About 150
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Joyya ethical? Labour rating", https://www.labourlens.net/brand/joyya, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Good means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Joyya.