Rebel Sport own labels
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 2 November 2026 · 4 sources
Australian sporting goods retailer.
Rebel Sport own labels scored 16/100 in the 2026 Ethical Fashion Report, and there's no proof it pays more than the legal minimum, which in China is below a living wage.
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Why it's graded Lacks transparency
- Not met: Meets 1 of 6 Good requirements.
- Holds the grade back: It has 3 red flags: no evidence of a living wage, unaudited production in high-risk countries and a failing or very low rating (Ethical Fashion Report 16/100 in 2026). Two or more red flags means a poor grade.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 1 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rights87% of its products are made in countries such as China and India, where unions are heavily restricted, and it has no full supply chain audit.
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 3
- Red flag: No evidence it pays a living wage
- Red flag: Made mostly in countries with poor worker rights, without a full independent audit of its supply chain
- Red flag: Failing or very low score on an independent rating: Ethical Fashion Report 16/100 (2026)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
China has the largest share, 81%. Australia is next, at 5%.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 81% | No guarantee of rights | Below a living wage | Moderate |
| Australia | 5% | Strong protections | About a living wage | Low |
| Vietnam | 2% | Systematic violations | Well below a living wage | Moderate |
| India | 1% | No guarantee of rights | Well below a living wage | High |
| New Zealand | 1% | Strong protections | About a living wage | Low |
| Taiwan | 1% | Strong protections | Close to a living wage | Low |
| Thailand | 1% | No guarantee of rights | Below a living wage | Moderate |
| Bangladesh | 1% | No guarantee of rights | Far below a living wage | Moderate |
| South Korea | 1% | No guarantee of rights | Close to a living wage | Low |
| Indonesia | 1% | No guarantee of rights | Well below a living wage | Moderate |
| Italy | 1% | Strong protections | Close to a living wage | Low |
| Philippines | 1% | No guarantee of rights | Well below a living wage | Moderate |
| United Kingdom | 1% | Regular violations | Close to a living wage | Low |
| Slovenia | 1% | Strong protections | Not rated | Moderate |
| South Africa | 1% | Regular violations | Below a living wage | Low |
Evidence
What we found
- Modern slavery statement
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Rebel's own labels, led by ELL/VOO, make up under 10% of its sales, with a goal of 20% by FY31. It publishes no factory list or country breakdown for them; across all Super Retail Group private brands, 569 first-tier factories are in 15 countries, 86% in China. The group reported a child worker, young interns and undisclosed subcontracting at suppliers in FY24-25 without naming the brands. Rebel scored 16/100 in the 2026 Ethical Fashion Report, about half the 31.5 average, and has no living wage commitment.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Problem found | Scored 16 out of 100 in the 2026 Ethical Fashion Report (average 31.5), after 17 in 2024. View |
| Australian Modern Slavery Register | Listed | Covered by Super Retail Group's FY25 modern slavery statement; 569 first-tier factories for group private brands, 86% in China; no Rebel-specific factory list or data. View |
Sources and actions
Sources 4
Show all 4 sources
- Rebel Sport - Good Shopping Guide (ethical.org.au) · search the archive · 2026 Ethical Fashion Report: Rebel Sport own labels scored 16/100 (average 31.5); about 6,000 employees
- Rebel targets 20% private label revenue share (Ragtrader) · search the archive · Private label and exclusive brands nearly 10% of sales; ELL/VOO lead private label; 20% target by FY31
- Super Retail uncovers child labour in supply chain (Ragtrader) · search the archive · FY24: 15-year-old worker at a Chinese factory, returned to school; recruitment fees reimbursed; brand not named
Published by Rebel Sport own labels or its owner
- Super Retail Group Modern Slavery Statement FY25 · search the archive · FY25: 569 private brand factories in 15 countries (China 487, Australia 31, Vietnam 10, India 8, NZ 6...); child worker and subcontracting cases
Company details
- Owned by
- Super Retail Group
- Headquarters
- Australia
- Employees
- About 6,000
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Rebel Sport own labels ethical? Labour rating", https://www.labourlens.net/brand/rebel, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Better-graded activewear
No activewear brand selling new goods is Good yet. These are the strongest so far. Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Rebel Sport own labels.