George
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 3 November 2026 · 7 sources
Asda's brand of low-priced clothing and homewares.
George's parent, Asda Group, scored 18/100 in the 2026 Ethical Fashion Report, and we couldn't confirm where it makes most of its products.
Also worth knowing
Most clothes and shoes are made in countries such as China and Bangladesh, where pay is usually below a living wage and unions are heavily restricted.
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Why it's graded Lacks transparency
- Not met: Meets 2 of 6 Good requirements.
- Holds the grade back: It has 2 red flags: no evidence of a living wage and a failing or very low rating (Ethical Fashion Report 18/100 in 2026, for the company it's rated with). Two or more red flags means a poor grade.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 2 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsJudged on where clothes and shoes are usually made: worker rights are poorly protected in China, Bangladesh and Vietnam.
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Failing or very low score on an independent rating: Ethical Fashion Report 18/100 (2026, the company it's rated with)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
We couldn't confirm where George makes most of its products, so this shows where clothes and shoes are usually made.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 30% | No guarantee of rights | Below a living wage | Moderate |
| Bangladesh | 20% | No guarantee of rights | Far below a living wage | Moderate |
| Vietnam | 15% | Systematic violations | Well below a living wage | Moderate |
| India | 10% | No guarantee of rights | Well below a living wage | High |
| Cambodia | 8% | No guarantee of rights | Far below a living wage | Moderate |
| Türkiye | 7% | No guarantee of rights | Below a living wage | Very high |
| Indonesia | 5% | No guarantee of rights | Well below a living wage | Moderate |
| Pakistan | 5% | No guarantee of rights | Far below a living wage | High |
Evidence
What we found
- Signed the International Accord on garment factory safety Source
- Modern slavery statement
- Independent social audits of all its main factories
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes George says it publishes its Tier 1 and Tier 2 apparel factories through Open Supply Hub, but no country breakdown is published in its reports, so production is left blank. Asda's statement names China, India, Bangladesh and Turkey among textile risk countries. Asda is a founding ETI member and an International Accord signatory, and relies on third-party audits (Sedex-based) for high-risk suppliers. It has no living wage commitment for clothing workers and reports no George-specific findings. It scored 18/100 in the 2026 Ethical Fashion Report.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Problem found | George (owner Asda) scored 18 out of 100 in the 2026 Ethical Fashion Report, from public information only (Asda did not complete the survey). View |
| Fashion Transparency Index (Fashion Revolution) | Listed | Asda scored 69.8 out of 250 (28%) in the 2023 Fashion Transparency Index, down from 95.5 in 2021. View |
| UK Modern Slavery Statement Registry | Listed | Asda Group statement for 2024 reports audits including unannounced ones and remediation such as recruitment fee repayment, but names no countries. View |
| Business & Human Rights Resource Centre | Listed | Profile records no public evidence that suppliers pay a living wage (Fashion Checker) and 2,820 apparel facilities listed on Open Supply Hub. View |
Sources and actions
Sources 7
Show all 7 sources
- Ethical Fashion Guide 2026 (Baptist World Aid) · search the archive · 2026 edition (11th): George, parent Asda, scored 18/100 from public information only
- Asda (Business & Human Rights Resource Centre) · search the archive · FTI 69.8/250 in 2023; Fashion Checker found no evidence of living wages; 2,820 apparel facilities on Open Supply Hub
- Signatories (International Accord) · search the archive · Asda Stores Ltd is listed as an International Accord signatory
- George at Asda to list second-tier supplier factories (Just Style, 2019) · search the archive · George already published its first-tier factories and added dyeing, printing and finishing sites in 2019
- Asda Modern Slavery and Human Rights Statement 2024 · search the archive · George publishes Tier 1-2 apparel sites, shared with Open Supply Hub; third-party audits; textile risks in China, India, Bangladesh, Turkey
Published by George or its owner
- Asda modern slavery page (corporate.asda.com) · search the archive · Asda is a founding member of the Ethical Trading Initiative and works with Stronger Together and Sedex
- ASDA GROUP LIMITED modern slavery statement summary (2025) · search the archive · 2024 statement: unannounced and third-party audits; remediation incl. recruitment fee repayment; no countries named
Company details
- Owned by
- Asda Group Limited
- Headquarters
- United Kingdom
- Last researched
- 3 November 2026
- Cite this page
- Labour Lens, "Is George ethical? Labour rating", https://www.labourlens.net/brand/george-at-asda, last researched 3 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
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Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent George.