Labour Lens

Adanola

Lacks transparency

Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.

Clothing & footwear

Partly verified: what this means

Based on what Adanola publishes, with few independent checks. It doesn't say where its products are made, so we use where its industry usually makes them. Researched with AI assistance against published rules. Last researched 3 November 2026 · 6 sources · How we check

Manchester activewear brand selling leggings, sports tops and sweats.

We couldn't confirm where Adanola makes most of its activewear and athleisure essentials.

Also worth knowing

Most clothes and shoes are made in countries such as China and Bangladesh, where pay is usually below a living wage and unions are heavily restricted.

Better-graded activewear

Graded higher than Adanola, selling the same kinds of things.

DK ActiveMakes most of its range in Australia.Women's activewear and athleisurePays or is working towards a living wage, with gaps still to close.On TrackPartly verifiedWinterluxeHolds Ethical Clothing Australia accreditation and makes most of its range in Australia.Thermal tights and winter activewearPays or is working towards a living wage, with gaps still to close.On TrackVerifiedNimble ActivewearPays or is working towards a living wage, with gaps still to close.Women's activewear and loungewear.On TrackPartly verified

These are the closest to Good among activewear brands selling new goods. None has reached Good yet, and when one does it will show here.

See every activewear brand

See 7 better-graded brands in activewear

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Why it's graded Lacks transparency

Meets 1 of 6 Good requirements, with 2 red flags.Open why it has this gradeClose why it has this grade
  • Not met: Meets 1 of 6 Good requirements.
  • Holds the grade back: It has 2 red flags: no evidence of a living wage and unaudited production, probably in high-risk countries. Two or more red flags means a poor grade.
  • It isn't Harm on record, because there's no serious confirmed problem on its record.
  • Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.

How grades are decided

Good requirements 1 of 6

  • Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
  • Not met: Respects worker rightsWhere clothes and shoes are usually made, such as China and Bangladesh, unions are heavily restricted, and it has no full supply chain audit.
  • Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
  • Met: No child or forced labour findings or links
  • Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
  • Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton

Red flags 2

  • Red flag: No evidence it pays a living wage
  • Red flag: Probably made mostly in countries with poor worker rights, without a full independent audit of its supply chain

Stars it would earn as Good

None yet. Stars only show on Good companies. About stars

Where it's made

Not confirmed
Where its industry usually makes its goods: China 30%, Bangladesh 20%, Vietnam 15% and 5 more countries.Open where it's madeClose where it's made

We couldn't confirm where Adanola makes most of its products, so this shows where clothes and shoes are usually made.

Where it's made, share by country, and conditions there
CountryShareWorker rightsLegal minimum wageForced labour risk
China30%No guarantee of rightsBelow a living wageModerate
Bangladesh20%No guarantee of rightsFar below a living wageModerate
Vietnam15%Systematic violationsWell below a living wageModerate
India10%No guarantee of rightsWell below a living wageHigh
Cambodia8%No guarantee of rightsFar below a living wageModerate
Türkiye7%No guarantee of rightsBelow a living wageVery high
Indonesia5%No guarantee of rightsWell below a living wageModerate
Pakistan5%No guarantee of rightsFar below a living wageHigh

Evidence

2 things we found and what 3 independent sources say.Open the evidenceClose the evidence

What we found

  • Modern slavery statement
  • Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.

Research notes Adanola does not say where its products are made and publishes no supplier list, audit results or wage information. Its modern slavery statement describes a supplier questionnaire, zero-tolerance policy and third-party audits only where necessary, without naming countries, suppliers or findings. Good On You says its final production stage is in countries at extreme risk of labour abuse and rates its worker policies 1 out of 5. US private equity firm Story3 Capital took a minority stake in 2025. Some T-shirts use Better Cotton and leggings use recycled polyamide.

What independent sources say

SourceResultDetails
UK Modern Slavery Statement RegistryStatement filedAdanola Limited publishes a UK modern slavery statement for 2025-26; it names no production countries, suppliers or audit results. View
Baptist World Aid Ethical Fashion ReportAnother organisation's ratingNot assessedNot rated in the 2024 Ethical Fashion Report, which covers brands with a major Australian retail presence. (2024 edition; latest is 2026) View
Fashion Transparency Index (Fashion Revolution)Another organisation's ratingNot ratedNot included in the 2023 Fashion Transparency Index. View

Sources and actions

6 sources, company details, and how to send evidence or a right of reply.Open the sources and company detailsClose the sources and company details

Sources 6

Show all 6 sources
  1. Adanola - Good On You · search the archive · People score 1/5; final stage in extreme-risk countries; no supplier list; based in UK
  2. Adanola makes its physical retail debut in the US at Equinox Shop (FashionUnited) · search the archive · Manchester-based activewear brand sold in about 30 Equinox Shops
  3. Adanola secures investment from Story3 Capital Partners (FashionUnited, 2025) · search the archive · Story3 Capital took a significant minority stake in August 2025, valuing Adanola at about US$530 million
  4. Is Adanola sustainable? (Weavabel) · search the archive · T-shirts use Better Cotton and organic cotton; leggings use recycled polyamide

Published by Adanola or its owner

  1. Adanola Modern Slavery Statement 2025-2026 · search the archive · Adanola Limited, FY to March 2026; no countries, supplier counts or audit findings disclosed; audits only where necessary
  2. Adanola - About · search the archive · Sells activewear and essentials; ships to Australia with AUD pricing; no manufacturing locations given

Company details

Headquarters
United Kingdom
Last researched
3 November 2026
Cite this page
Labour Lens, "Is Adanola ethical? Labour rating", https://www.labourlens.net/brand/adanola, last researched 3 November 2026, accessed [date].
Method
Researched with AI assistance against published rules. How we check · What Lacks transparency means

Something missing or wrong?

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Choose a better-graded brand

7 brands in activewear are graded higher than Adanola.

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