Veronika Maine
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 2 November 2026 · 6 sources
Sydney women's label selling tailoring and workwear.
Veronika Maine scored 11/100 in the 2026 Ethical Fashion Report, and there's no proof it pays more than the legal minimum, which in China is below a living wage.
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Why it's graded Lacks transparency
- Not met: Meets 2 of 6 Good requirements.
- Holds the grade back: It has 2 red flags: no evidence of a living wage and a failing or very low rating (Ethical Fashion Report 11/100 in 2026). Two or more red flags means a poor grade.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 2 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in China, Vietnam and Bangladesh.
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Failing or very low score on an independent rating: Ethical Fashion Report 11/100 (2026)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
These are its parent group's countries across all its brands; Veronika Maine doesn't say where its own products are made. The rest is shown as where clothes and shoes are usually made.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 52% | No guarantee of rights | Below a living wage | Moderate |
| Vietnam | 31% | Systematic violations | Well below a living wage | Moderate |
| BangladeshUsual for the industry | 6% | No guarantee of rights | Far below a living wage | Moderate |
| India | 4% | No guarantee of rights | Well below a living wage | High |
| CambodiaUsual for the industry | 2% | No guarantee of rights | Far below a living wage | Moderate |
| TürkiyeUsual for the industry | 2% | No guarantee of rights | Below a living wage | Very high |
| IndonesiaUsual for the industry | 2% | No guarantee of rights | Well below a living wage | Moderate |
| PakistanUsual for the industry | 1% | No guarantee of rights | Far below a living wage | High |
Evidence
What we found
- Modern slavery statement
- Independent social audits of all its main factories
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Veronika Maine is designed in Sydney and shares its supply chain and reporting with sister brand Cue. The group's FY25 statement puts manufacturing at 61% China, 38% Vietnam and 1% India, with tier 1 suppliers cut to 16 and no longer mentions the Australian makers listed in FY24; no split for this label is published. Suppliers are audited at least every two years, but there is no supplier list or living wage commitment. Veronika Maine scored 11/100 in the 2026 Ethical Fashion Report. The business went into receivership in September 2026 and is closing stores while receivers seek a buyer.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Problem found | Rated under Cue Clothing Co: 11 out of 100 in the 2026 Ethical Fashion Report, from public information only (17 in 2024). View |
| Australian Modern Slavery Register | Listed | Covered by Cue & Co's FY25 modern slavery statement: tier 1 suppliers cut to 16; production 61% China, 38% Vietnam, 1% India; audits at least every two years; no supplier list. View |
| Ethical Clothing Australia | Unclear | The group held Ethical Clothing Australia accreditation from 2010; ethical.org.au reports it ceased in December 2023, and the FY25 statement no longer mentions ECA. View |
Sources and actions
Sources 6
Show all 6 sources
- Ethical Fashion Guide 2026 (Baptist World Aid) · search the archive · 2026 Ethical Fashion Report lists Veronika Maine under Cue Clothing Co., scored from public information only
- Cue Clothing Co - Good Shopping Guide (ethical.org.au) · search the archive · 2026 Ethical Fashion Report score 11/100; ECA accreditation ceased Dec 2023; owned by Hilco Capital
- Popular clothing brands Cue and Veronika Maine collapse (The Nightly) · search the archive · Receivers appointed Sept 2026; business keeps trading
- More Cue Clothing and Veronika Maine stores to close (The Nightly) · search the archive · Oct 2026: receivers closing 26 more stores; shortlist of bidders submitted non-binding offers
Published by Veronika Maine or its owner
- Cue & Co Modern Slavery Statement FY25 · search the archive · Covers Veronika Maine; 16 tier 1 suppliers; China 61%, Vietnam 38%, India 1%; audits every two years; no supplier list or living wage
- Cue Clothing Co Modern Slavery Statement FY24 · search the archive · 25 tier 1 suppliers (10 AU, 15 offshore); offshore China 61%, Vietnam 38%, India 1%
Company details
- Headquarters
- Australia
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Veronika Maine ethical? Labour rating", https://www.labourlens.net/brand/veronika-maine, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Veronika Maine.