Thrills
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 2 November 2026 · 6 sources
Byron Bay label selling vintage-inspired apparel.
Thrills is rated as part of a company that scored 22/100 in the 2024 Ethical Fashion Report.
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Why it's graded Lacks transparency
- Not met: Meets 3 of 6 Good requirements.
- Holds the grade back: It has 2 red flags: no evidence of a living wage and a failing or very low rating (Ethical Fashion Report 22/100 in 2024, for the company it's rated with). Two or more red flags means a poor grade.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 3 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in China and India.
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listPublishes its supplier list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Failing or very low score on an independent rating: Ethical Fashion Report 22/100 (2024, the company it's rated with)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
China has the largest share, 86%. India is next, at 14%.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 86% | No guarantee of rights | Below a living wage | Moderate |
| India | 14% | No guarantee of rights | Well below a living wage | High |
Evidence
What we found
- Publishes supplier list
- Modern slavery statement
- Independent social audits of all its main factories
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Thrills clothing is made by independent suppliers; its 22 traced factories (shared with sister label Worship) are 19 in China and 3 in India. All traced factories had SMETA, amfori BSCI or similar audits in FY25, which found 57 problems, mostly health and safety, unpaid wages or social insurance, and excessive hours. The group says tracing of Thrills suppliers is still maturing, so the list may be incomplete. Thrills promotes organic cotton, hemp and recycled fabrics, but has no living wage commitment and publishes no label-specific grievance channel. Thrills itself is not rated in the 2026 Ethical Fashion Report; its parent's own labels scored 22/100.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Problem found | Not rated as a brand in the 2026 Ethical Fashion Report; parent Universal Store Holdings' own labels scored 22 out of 100 from public information only (37 in 2024). View |
| Australian Modern Slavery Register | Listed | Universal Store Holdings' FY25 modern slavery statement lists 22 traced Thrills/Worship factories (19 China, 3 India), all audited, with 57 audit findings and tracing still incomplete. View |
Sources and actions
Sources 6
Show all 6 sources
- Ethical Fashion Guide 2026 (Baptist World Aid) · search the archive · 2026 report rates Universal Store Holdings labels 22/100 (public information only); Thrills and Worship not listed
- Universal Store - Good Shopping Guide (ethical.org.au) · search the archive · Parent Universal Store scored 37/100 in the 2024 Ethical Fashion Report vs 31.3 average
- Rated: Not good enough - Thrills (Good On You) · search the archive · Labour rating 2/5 (May 2021): no living wage evidence, partial supply chain tracing
- Byron Bay fashion brand Thrills sold for $50 million (SmartCompany) · search the archive · Thrills founded 2011 in Byron Bay; Universal Store agreed to buy it for $50m in 2022
- THRILLS Announces Goal to Use Entirely Sustainable Fabrics by 2022 (Shop-Eat-Surf) · search the archive · Thrills uses organic cotton, hemp and recycled nylon; no factory or labour details given
Published by Thrills or its owner
- Universal Store Holdings Modern Slavery Statement 2025 · search the archive · CTC (Thrills, Worship): 22 traced factories, 19 China, 3 India; all audited (SMETA 14, BSCI 6); 57 findings; tracing still maturing
Company details
- Headquarters
- Australia
- Employees
- About 131
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Thrills ethical? Labour rating", https://www.labourlens.net/brand/thrills, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Better-graded everyday fashion
Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Thrills.