TAG Heuer
On Track. Pays or is working towards a living wage, with gaps still to close.
Last researched 2 November 2026 · 5 sources
LVMH's Swiss maker of luxury sports watches.
TAG Heuer makes its luxury sports watches in its own factories in Switzerland, where legal wages are about a living wage.
Also worth knowing
It is certified by the Responsible Jewellery Council and publishes a modern slavery statement.
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Why it's graded On Track
- Not met: Meets 4 of 7 Good requirements.
- Met: No red flags.
Good requirements 4 of 7
- Met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: presumed because legal wages in Switzerland are about a living wage, not checked at the company
- Met: Respects worker rights
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Not met: Shows where its earlier production stages happen, not just the final oneA "Made in" claim can cover only the final stage. Earlier stages to show: watch movements, cases and dials, and cast or set parts
- Met: No child or forced labour findings or links
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listMakes its products in its own factories
- Not met: Conflict-free: diamonds, gems and gold traced to the mine, lab-grown, recycled or Fairmined (the Kimberley Process alone isn't enough)
Red flags 0
None found.
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
From TAG Heuer's own disclosure: it makes its products in its own factories.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| Switzerland | Regular violations | About a living wage | Low |
Evidence
What we found
- Risk across the industry, not a finding about this company: gold and gemstone mining are linked to child labour, forced labour and mercury poisoning.
- Responsible Jewellery Council certified: Industry code for jewellery businesses covering human rights and responsible sourcing. Its Chain of Custody standard traces materials; the basic certification does not. Source
- Owns or runs its own production
- Uses high-risk raw materials such as tanned leather, mica or artisanal gold.
- Modern slavery statement
- "Made in Switzerland" only means the last major stage happened there: under customs and consumer law, watch movements, cases and dials, and cast or set parts can be made elsewhere. It hasn't shown where those earlier stages happen, so where it's made counts towards On Track but not Good.
- It is Responsible Jewellery Council certified, but its stones and gold aren't traced to the mine. The Kimberley Process only covers diamonds that fund rebel wars, not abuses by governments or forced labour. Source
Research notes TAG Heuer makes its watches in its own Swiss workshops: dials at ArteCad in Tramelan, movements in Chevenez, cases in Cornol, with final assembly in La Chaux-de-Fonds. It has held Responsible Jewellery Council Code of Practices certification since 2011 (current to May 2029), and its dial maker ArteCad holds RJC Chain of Custody. It says it buys only Kimberley Process diamonds and follows OECD gold guidance, but names no mines or recycled share. Its human rights policy requires only legal minimum wages; it publishes no supplier list, audit results or living wage commitment.
What independent sources say
| Source | Result | Details |
|---|---|---|
| UK Modern Slavery Statement Registry | Listed | TAG Heuer publishes a UK Modern Slavery Act statement for LVMH Watch & Jewellery / TAG Heuer, updated for 2025. View |
| Business & Human Rights Resource Centre | Not listed | No labour abuse allegations involving TAG Heuer or its suppliers were identified. View |
Sources and actions
Sources 5
Show all 5 sources
- RJC member page - TAG Heuer · search the archive · RJC member since 2005; COP certificate valid May 2026 to May 2029; ArteCad Chain of Custody certificate to May 2029.
Published by TAG Heuer or its owner
- Sounds of Time: a journey inside our Swiss manufactures (TAG Heuer, 2024) · search the archive · Dials in Tramelan (ArteCad), movements in Chevenez, cases in Cornol, assembly in La Chaux-de-Fonds.
- TAG Heuer Human Rights Policy · search the archive · Partner audits on social and human rights issues; wages at legal minimum; no living wage commitment; links UK statement.
- TAG Heuer Supply Chain Policies · search the archive · RJC certified member; OECD gold due diligence; Kimberley Process diamonds only; no countries or figures given.
- TAG Heuer UK Modern Slavery Act Statement (update for 2025) · search the archive · UK Modern Slavery Act statement for TAG Heuer, updated for 2025.
Company details
- Headquarters
- Switzerland
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is TAG Heuer ethical? Labour rating", https://www.labourlens.net/brand/tag-heuer, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What On Track means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent TAG Heuer.