Superdry
Harm on record. Has recent confirmed harm to workers that it hasn't put right.
Last researched 2 November 2026 · 7 sources
UK brand selling jackets, hoodies and T-shirts.
In 2023, a Cambodian supplier closed owing Superdry's workers about US$500,000 in wages and severance.
Also worth knowing
Superdry hasn't put this right.
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Why it's graded Harm on record
- Not met: Meets 4 of 6 Good requirements.
- Holds the grade back: It doesn't show that workers are paid a living wage, and isn't certified as working towards one. On Track needs at least one of these.
- Holds the grade back: It's Harm on record because of a serious confirmed problem from the last 5 years that it hasn't put right: unpaid or underpaid wages, last recorded in 2023.
Good requirements 4 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in China, Türkiye and India.
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No confirmed child or forced labour findings or linksAn unconfirmed report of forced labour is listed below. It doesn't affect the grade.
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listPublishes its supplier list
- Met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeTraced or certified: cotton
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: A confirmed problem with pay, rights or safety not shown to be put right
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
China has the largest share, 34%. Türkiye is next, at 28%.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 34% | No guarantee of rights | Below a living wage | Moderate |
| Türkiye | 28% | No guarantee of rights | Below a living wage | Very high |
| India | 23% | No guarantee of rights | Well below a living wage | High |
| Sri Lanka | 8% | Systematic violations | Well below a living wage | Moderate |
| Cambodia | 3% | No guarantee of rights | Far below a living wage | Moderate |
| Bangladesh | 2% | No guarantee of rights | Far below a living wage | Moderate |
| Vietnam | 2% | Systematic violations | Well below a living wage | Moderate |
Evidence
What we found
- Passes the raw-material check for clothes and shoes: traces or certifies its cotton.
- Publishes supplier list
- Modern slavery statement
- Independent social audits of all its main factories
- Traces or certifies most but not all of its cotton. That doesn't count against it for Good, but the "Open supply chain" star needs all of it traced, certified or upcycled.
Research notes Superdry's clothing is made by independent suppliers; its published FY26 list names 64 tier 1 factories, mostly in China (22), Turkey (18) and India (15), with others in Sri Lanka, Cambodia, Bangladesh and Vietnam. It is an Ethical Trading Initiative member and says all tier 1 factories are audited each year and have worker committees or unions. It has no living wage commitment: it reports wages averaging 16% above minimum wage, and 0% above in Bangladesh. Over half its cotton is organic, aiming for all organic by 2030.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Fashion Transparency Index (Fashion Revolution) | Listed | Scored 49% in the 2023 Fashion Transparency Index. View |
| UK Modern Slavery Statement Registry | Listed | Publishes a UK modern slavery statement; the 2025 statement reports 45 suppliers running 56 tier 1 factories, all audited annually, with no living wage target. View |
| News reporting and NGO investigations | Listed | Labour Behind the Label campaign (2023) over US$500,000 owed to laid-off workers at Superdry supplier Wai Full in Cambodia. View |
| Baptist World Aid Ethical Fashion Report | Unclear | Not graded under its own name in the Ethical Fashion Report (2026 is the latest edition); its Australian licensee Brand Collective, which lists Superdry among its brands, is graded. View |
Confirmed issues 1
Only confirmed problems are listed, and old ones drop off after 10 to 15 years. A problem the company has fully put right no longer counts against it, and nor does one it finds and is fixing itself. How problems are counted
| Last recorded | What happened | Made amends? |
|---|---|---|
| 2023 | Workers at Wai Full Garments in Cambodia, a Superdry supplier that closed in 2021, were left owed about US$500,000 in wages and severance, and were still unpaid in 2023 (Labour Behind the Label; FashionUnited, 2023). Source · archived copy | NoSuperdry discussed a confidential settlement in 2022 but then said it was not its duty to pay; no payment to the workers has been reported. |
Unconfirmed reports
Credible reports that haven't been confirmed by a regulator, completed investigation or the company. They're shown for your information and don't affect the grade.
- A 2021 Sheffield Hallam University report on cotton supply chains was reported to link Superdry to cotton produced with Uyghur forced labour in China (Baptist World Aid Good Shopping Guide). Source
Sources and actions
Sources 7
Show all 7 sources
- Next to Nothing (Labour Behind the Label) · search the archive · Superdry and Next discussed a confidential settlement in 2022, then said it was not their duty to pay
- Superdry - Good Shopping Guide (ethical.org.au) · search the archive · FTI 2023 49%; ETI member; criticised in 2021 Sheffield Hallam report on Uyghur cotton
- Labour rights group urges Next and Superdry to pay owed Cambodian workers (FashionUnited) · archived copy · Wai Full closed 2021 owing about US$500,000 in wages and severance; Superdry refused responsibility (2023)
Published by Superdry or its owner
- Superdry suppliers and factories (FY26 tier 1 disclosure) · search the archive · 64 tier 1 factories: China 22, Turkey 18, India 15, Sri Lanka 5, Cambodia 2, Bangladesh 1, Vietnam 1
- Superdry Modern Slavery Statement 2025 · search the archive · 56 tier 1 factories audited annually (semi- and unannounced); ETI member; cotton named as highest-risk material
- Our approach to wages in the supply chain (Superdry) · search the archive · No living wage target; wages avg 16% above minimum (0% Bangladesh); 100% factories have worker committees or unions
- Superdry Impact Report 2025 · search the archive · Over 50% of cotton organic in FY25; 27% of organic cotton traced to partner farms; 100% organic target by 2030
Company details
- Headquarters
- United Kingdom
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Superdry ethical? Labour rating", https://www.labourlens.net/brand/superdry, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Harm on record means
Better-graded everyday fashion
Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Superdry.