Sirena
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 23 October 2026 · 6 sources
Australian canned tuna brand owned by the Valmorbida family's Iconic Food.
Until Sirena traces its fish and seafood to the boat or farm and has the conditions of the people who catch or farm it checked independently, it can't show that they are free and fairly paid.
Other canned and pouched fish brands
Nothing we've rated in canned and pouched fish is better than Lacks transparency yet.
Know something we've missed? Send evidence. Represent Sirena? Send a right of reply.
Compare Sirena with another brand
Why it's graded Lacks transparency
- Not met: Meets 2 of 6 Good requirements.
- Holds the grade back: It relies on fish and seafood that it can't trace to the boat or farm. That alone means a poor grade until it takes steps to trace it and check the conditions of the people who catch or farm it.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 2 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in Thailand and Indonesia.
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: Traces its catch to the boat or farm and has crews' or farm workers' conditions checked independently
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Relies on fish and seafood it can't trace to the boat or farm
- Red flag: Fails its category's raw-material check (means Lacks transparency)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
Sirena says which countries it makes its products in, but doesn't name the factories.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| Thailand | No guarantee of rights | Below a living wage | Moderate |
| Indonesia | No guarantee of rights | Well below a living wage | Moderate |
Evidence
What we found
- Risk across the industry, not a finding about this company: fishing fleets and processing plants have some of the worst documented forced labour, including trafficked crews held at sea for years.
- Modern slavery statement
- Independent social audits of all its main factories
- Relies on fish and seafood from fishing boats and farms, where crews and farm workers, often migrants recruited into debt, have been held for months or years, beaten and denied pay, out of reach of factory audits. It hasn't shown any steps to trace its fish and seafood to the boat or farm or have the conditions of the people who catch or farm it checked, so it's graded Lacks transparency until it does.
Research notes Sirena tuna is canned by unnamed manufacturers in Thailand (tuna, meals and snacks) and Indonesia (tuna), from pole-and-line fish caught mainly off Indonesia and the Maldives. Iconic checks that suppliers hold annual SMETA or similar social audits, but publishes no supplier or vessel list and describes no checks on fishing crews. Sirena was not sold by Simplot: the founding family put it up for sale in 2019, and Iconic still markets it in 2025.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Australian Modern Slavery Register | Listed | Iconic Food Distribution lodges annual modern slavery statements (latest December 2025) naming tuna from Thailand and Indonesia as its highest risk; no cases reported. View |
Sources and actions
Sources 6
Show all 6 sources
- Sirena - Good Shopping Guide (ethical.org.au) · Sirena (Iconic Food Distribution) rated B-; no labour assessment; cites Greenpeace 2017: relies on yellowfin but uses pole and line; IPLF member
- Australian canned tuna brand Sirena for sale (SeafoodSource, 2019) · search the archive · The Valmorbida family, which founded Sirena in 1956, owned the brand and offered it in a KPMG-run auction in 2019; no buyer named
- Sirena Tuna in Oil Italian Style - Woolworths · search the archive · Sold at Woolworths; labelled 'Packed in Indonesia from ingredients of multiple origins'
- Sirena Tuna Slices in Oil Italian Style - Woolworths · search the archive · Labelled 'Packed in Thailand from ingredients of multiple origins'; pole and line caught yellowfin tuna
Published by Sirena or its owner
- Iconic Food Distribution Modern Slavery Statement 2025 · search the archive · Iconic markets Sirena; canned tuna made in Indonesia and Thailand by unnamed manufacturers; fish mainly from Indonesia and the Maldives; suppliers checked annually for SMETA or similar audits
- Iconic Food Distribution Modern Slavery Statement 2022 · search the archive · Same processing countries; tuna from Thailand and Indonesia rated highest risk; member of the International Pole and Line Foundation
Company details
- Headquarters
- Australia
- Last researched
- 23 October 2026
- Cite this page
- Labour Lens, "Is Sirena ethical? Labour rating", https://www.labourlens.net/brand/sirena, last researched 23 October 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Sirena.