Seraphine
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 3 November 2026 · 6 sources
London maternity and nursing wear label.
We couldn't confirm where Seraphine makes most of its maternity and nursing wear.
Also worth knowing
Most clothes and shoes are made in countries such as China and Bangladesh, where pay is usually below a living wage and unions are heavily restricted.
Know something we've missed? Send evidence. Represent Seraphine? Send a right of reply.
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Why it's graded Lacks transparency
- Not met: Meets 1 of 6 Good requirements.
- Holds the grade back: It has 2 red flags: no evidence of a living wage and unaudited production, probably in high-risk countries. Two or more red flags means a poor grade.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 1 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsWhere clothes and shoes are usually made, such as China and Bangladesh, unions are heavily restricted, and it has no full supply chain audit.
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Probably made mostly in countries with poor worker rights, without a full independent audit of its supply chain
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
We couldn't confirm where Seraphine makes most of its products, so this shows where clothes and shoes are usually made.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 30% | No guarantee of rights | Below a living wage | Moderate |
| Bangladesh | 20% | No guarantee of rights | Far below a living wage | Moderate |
| Vietnam | 15% | Systematic violations | Well below a living wage | Moderate |
| India | 10% | No guarantee of rights | Well below a living wage | High |
| Cambodia | 8% | No guarantee of rights | Far below a living wage | Moderate |
| Türkiye | 7% | No guarantee of rights | Below a living wage | Very high |
| Indonesia | 5% | No guarantee of rights | Well below a living wage | Moderate |
| Pakistan | 5% | No guarantee of rights | Far below a living wage | High |
Evidence
What we found
- Modern slavery statement
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Seraphine went into administration in July 2025, and Next bought the brand and its intellectual property for £600,000; it is now sold by Next Retail Limited. Neither Seraphine nor Next says where Seraphine products are made, and product pages give no country of origin. Next's group modern slavery statement, Accord membership and ACT living wage work do not name Seraphine, so it is not clear they cover its suppliers. Next's own sourcing is mainly in Bangladesh, China and India.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Not listed | Seraphine is not rated or listed in the 2026 Ethical Fashion Report; owner Next scored 49 out of 100 (2026; average 31.5), but that rating covers Next's own sourcing. View |
| Fashion Transparency Index (Fashion Revolution) | Listed | Owner Next scored 36% in the 2023 Fashion Transparency Index, above the 26% average; Seraphine is not rated separately. View |
| UK Modern Slavery Statement Registry | Listed | Next's 2026 group statement is made for NEXT plc, Lipsy Limited, Next Retail Limited and other group companies; it does not name Seraphine or give any data on its suppliers. View |
Sources and actions
Sources 6
Show all 6 sources
- Next - Shop Ethical! (ethical.org.au) · search the archive · Owner Next: Ethical Fashion Report 2026 49/100 (average 31.5); FTI 2023 36%; Seraphine not listed among its brands
- Next buys Seraphine for more than half a million pounds (Modaes) · search the archive · Next takes over the relaunch of Seraphine, which continues to offer maternity wear
- Next rescues maternity brand favoured by Princess of Wales (Telegraph via Yahoo Finance) · search the archive · Next bought the Seraphine brand and IP for £600,000 after it entered administration on 7 July 2025; most of its 95 staff were made redundant
Published by Seraphine or its owner
- Seraphine | Maternity Fashion Label | Next UK · search the archive · Seraphine sold as a brand on Next UK; collections designed and developed in London; range of maternity and nursing clothes, lingerie and babywear
- Seraphine | Next Australia · search the archive · Seraphine products listed for sale on Next's Australian website, which delivers to Australia
- NEXT plc Modern Slavery Transparency Statement 2026 · search the archive · Covers NEXT plc, Lipsy and Next Retail Limited; names Joules, FatFace, JoJo Maman Bebe and Reiss but not Seraphine; top countries Bangladesh, China, India
Company details
- Headquarters
- United Kingdom
- Last researched
- 3 November 2026
- Cite this page
- Labour Lens, "Is Seraphine ethical? Labour rating", https://www.labourlens.net/brand/seraphine, last researched 3 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Better-graded everyday fashion
Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Seraphine.