Segafredo Zanetti
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 2 November 2026 · 7 sources
Italian coffee brand selling beans and capsules.
There's no proof the people who grow its coffee earn more than the legal minimum, which in Brazil is below a living wage, and Segafredo Zanetti has no full independent audit.
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Why it's graded Lacks transparency
- Not met: Meets 1 of 5 Good requirements.
- Holds the grade back: It has 2 red flags: no evidence of a living wage and a hidden, unaudited supply chain in high-risk countries. Two or more red flags means a poor grade.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 1 of 5
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsSome of its coffee is grown in countries such as Honduras and Colombia, where unions are heavily restricted, and it has no full supply chain audit.
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Hidden supply chain, partly in countries with poor worker rights
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Estimates for its products
Our rules applied to one kind of product at a time, using Segafredo Zanetti's evidence and, where it has product lines, that line's countries. They're estimates: we don't know which factory made any single item.
- A product carrying the Fairtrade mark: Good
Holding one? Scan its barcode for an estimate that uses its care label or ingredients.
Where its coffee is grown
These are its parent group's coffee origins across all its brands; Segafredo Zanetti doesn't say where its own coffee is grown. The rest is shown as where coffee is usually grown.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| Brazil | Systematic violations | Below a living wage | Moderate |
| VietnamUsual for the industry | Systematic violations | Well below a living wage | Moderate |
| Honduras | No guarantee of rights | Well below a living wage | Moderate |
| Costa Rica | Systematic violations | Below a living wage | Low |
| United States | Systematic violations | Below a living wage | Low |
| ColombiaUsual for the industry | No guarantee of rights | Well below a living wage | Moderate |
| IndonesiaUsual for the industry | No guarantee of rights | Well below a living wage | Moderate |
| EthiopiaUsual for the industry | Systematic violations | Far below a living wage | Moderate |
| PeruUsual for the industry | Systematic violations | Well below a living wage | Moderate |
| UgandaUsual for the industry | Systematic violations | Far below a living wage | Moderate |
| GuatemalaUsual for the industry | No guarantee of rights | Well below a living wage | Moderate |
Evidence
What we found
- Risk across the industry, not a finding about this company: coffee is on the US Department of Labor child or forced labour list for over a dozen countries, and farm-gate prices often fall below a living income.
Research notes Segafredo does not say which countries its coffee comes from or in what shares; parent Massimo Zanetti names its own farm in Kauai, Hawaii, partner farms in Brazil and Costa Rica and mills in Brazil, Costa Rica and Honduras. The brand says it owns plantations where it provides housing, healthcare and schooling, but gives no locations or share of supply. Only a small part of its coffee is Rainforest Alliance certified, and no supplier list, audits or living wage commitment are published. The parent group was reported up for sale in 2026.
What independent sources say
| Source | Result | Details |
|---|---|---|
| US Department of Labor goods lists | Listed | Coffee from Brazil is listed for child and forced labour, and coffee from Colombia, Honduras, Guatemala, Mexico and Kenya for child labour. View |
| Australian Modern Slavery Register | Not listed | No modern slavery statement from Segafredo Zanetti Australia or its Bean Alliance Group subsidiary was found on the Australian register. View |
Sources and actions
Sources 7
Show all 7 sources
- Coffex Coffee / Bean Alliance / Segafredo Zanetti (Ethical Consumer Australia) · search the archive · Ownership chain to Massimo Zanetti; Rainforest Alliance coffee only a small share of Segafredo sales
- US DOL List of Goods Produced by Child Labor or Forced Labor · search the archive · Coffee from Brazil listed for child and forced labour; Colombia and others for child labour
- Massimo Zanetti acquires Bean Alliance Group (BeanScene, 2019) · search the archive · Massimo Zanetti bought Australian roaster The Bean Alliance for $24 million
- Massimo Zanetti Beverage Group valued at €1.2bn as multiple bidders suggest sale imminent (World Coffee Portal, 2026) · search the archive · Parent group subject of sale talks with private equity bidders since April 2026; no sale completed
- Massimo Zanetti Beverage USA: About us · search the archive · Own farm in Kauai, Hawaii; alliances with farms in Costa Rica and Brazil; mills in Brazil, Costa Rica and Honduras
- Segafredo Emozioni Coffee Beans 700g (Woolworths) · search the archive · Segafredo coffee sold at Woolworths in Australia
Published by Segafredo Zanetti or its owner
- Segafredo Zanetti Australia: Trading fairly in coffee · search the archive · Claims own plantations worldwide with housing, medical facilities and schooling for workers; no origins named
Company details
- Headquarters
- Italy
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Segafredo Zanetti ethical? Labour rating", https://www.labourlens.net/brand/segafredo, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
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Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Segafredo Zanetti.