Seafolly

Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.

Last researched 2 November 2026 · 3 sources

Sydney swimwear and beachwear brand.

Seafolly scored 1/100 in the 2026 Ethical Fashion Report, and there's no proof it pays more than the legal minimum, which in China is below a living wage.

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Why it's graded Lacks transparency

Not met: Meets 4 of 6 Good requirements.
Holds the grade back: It has 2 red flags: no evidence of a living wage and a failing or very low rating (Ethical Fashion Report 1/100 in 2026). Two or more red flags means a poor grade.
It isn't Harm on record, because there's no serious confirmed problem on its record.
Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.

How grades are decided

Good requirements 4 of 6

Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in China, Bangladesh and Vietnam.
Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
Met: No child or forced labour findings or links
Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listPublishes its supplier list
Met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeOnly in a few products: cotton

Red flags 2

Red flag: No evidence it pays a living wage
Red flag: Failing or very low score on an independent rating: Ethical Fashion Report 1/100 (2026)

Stars it would earn as Good

None yet. Stars only show on Good companies. About stars

Accreditations 1

amfori BSCI / SMETA auditsSupportive: it counts in its favour but isn't proof on its own.

Where it's made

From Seafolly's own disclosure: it publishes its supplier list. Its list covers only part of its range. The rest is shown as where clothes and shoes are usually made.

Where it's made, and conditions there
Country	Worker rights	Legal minimum wage	Forced labour risk
China	No guarantee of rights	Below a living wage	Moderate
BangladeshUsual for the industry	No guarantee of rights	Far below a living wage	Moderate
VietnamUsual for the industry	Systematic violations	Well below a living wage	Moderate
IndiaUsual for the industry	No guarantee of rights	Well below a living wage	High
CambodiaUsual for the industry	No guarantee of rights	Far below a living wage	Moderate
TürkiyeUsual for the industry	No guarantee of rights	Below a living wage	Very high
IndonesiaUsual for the industry	No guarantee of rights	Well below a living wage	Moderate
PakistanUsual for the industry	No guarantee of rights	Far below a living wage	High

Evidence

What we found

Uses cotton in only a few products, so the raw-material check doesn't hold it back for Good. It doesn't show where its cotton comes from. The "Open supply chain" star needs all of it traced, certified or upcycled.
Publishes supplier list
Independent social audits of all its main factories

Research notes Seafolly says it sources from several countries but does not give a breakdown; the four suppliers it profiles are all in China (Dongguan and Shanghai), working with it since 2015. It says all its first-tier factories are audited by third parties (SMETA or amfori BSCI) and has listed them on Open Supply Hub. It scored 1/100 in the 2026 Ethical Fashion Report (6/100 in 2024) and publishes no living wage commitment or findings from its audits.

What independent sources say

Source	Result	Details
Baptist World Aid Ethical Fashion Report	Problem found	Scored 1 out of 100 in the 2026 Ethical Fashion Report (average 31.5), after 6 in 2024. View

Sources and actions

Sources 3

Show all 3 sources

Seafolly - Good Shopping Guide (ethical.org.au) · search the archive · 2026 Ethical Fashion Report: Seafolly scored 1/100 (average 31.5); owned by Bondi Brands Group; brands include Jets and Tigerlily
Seafolly - Good On You · search the archive · No evidence of living wages in supply chain; part of supply chain SMETA audited

Published by Seafolly or its owner

Sustainability: People - Seafolly · search the archive · Four profiled suppliers in Dongguan and Shanghai, China; SMETA/BSCI audits; tier 1 factories listed on Open Supply Hub

Company details

Owned by: Bondi Brands Group (Hong Kong; investors reportedly include Quadrant Private Equity)
Headquarters: Australia
Last researched: 2 November 2026
Cite this page: Labour Lens, "Is Seafolly ethical? Labour rating", https://www.labourlens.net/brand/seafolly, last researched 2 November 2026, accessed [date].
Method: Researched with AI assistance against published rules. How we check · What Lacks transparency means

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