Replay
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 3 November 2026 · 6 sources
Italian premium denim and casualwear brand.
We couldn't confirm where Replay makes most of its Italian premium denim and casualwear.
Also worth knowing
Most clothes and shoes are made in countries such as China and Bangladesh, where pay is usually below a living wage and unions are heavily restricted.
Better-graded everyday fashion
Graded higher than Replay, selling the same kinds of things. Second-hand first.
None of the everyday fashion brands we know to make jeans is Good yet. These are the strongest so far. The Social Studio, Middlemost and The Social Outfit are Good, but we don't know that they make jeans. Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Know something we've missed? Send evidence. Represent Replay? Send a right of reply.
Compare Replay with another brand
Why it's graded Lacks transparency
- Not met: Meets 1 of 6 Good requirements.
- Holds the grade back: It has 2 red flags: no evidence of a living wage and a hidden, unaudited supply chain, probably in high-risk countries. Two or more red flags means a poor grade.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 1 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsWhere clothes and shoes are usually made, such as China and Bangladesh, unions are heavily restricted, and it has no full supply chain audit.
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Hidden supply chain, probably mostly in countries with poor worker rights
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
We couldn't confirm where Replay makes most of its products, so this shows where clothes and shoes are usually made.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 30% | No guarantee of rights | Below a living wage | Moderate |
| Bangladesh | 20% | No guarantee of rights | Far below a living wage | Moderate |
| Vietnam | 15% | Systematic violations | Well below a living wage | Moderate |
| India | 10% | No guarantee of rights | Well below a living wage | High |
| Cambodia | 8% | No guarantee of rights | Far below a living wage | Moderate |
| Türkiye | 7% | No guarantee of rights | Below a living wage | Very high |
| Indonesia | 5% | No guarantee of rights | Well below a living wage | Moderate |
| Pakistan | 5% | No guarantee of rights | Far below a living wage | High |
Evidence
What we found
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Fashion Box does not publish where Replay is made or a supplier list. Its 2023 sustainability report says it joined Cascale (formerly the Sustainable Apparel Coalition) in 2020 and that suppliers making about 44% of its volume use the Higg social and labour self-assessment, but no audit results are published. Clean Clothes Campaign's 2014 Tailored Wages profile found Replay did not accept the living wage principle, and no living wage commitment has been published since.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Not covered | Not rated on its own; the 2026 Ethical Fashion Report lists Replay under its Australian distributor Brand Collective, which scored 9 out of 100, but Fashion Box, not Brand Collective, controls Replay's production. View |
Sources and actions
Sources 6
Show all 6 sources
- Brand Collective (ethical.org.au) · search the archive · 2026 Ethical Fashion Report: Brand Collective 9/100; Replay listed under Brand Collective / Fashion Box (brand owner)
- Replay - Tailored Wages company profile (Clean Clothes Campaign, 2014) · search the archive · Replay did not accept the living wage principle; code requires legal minimum wage only; production in Hong Kong and Tunisia mentioned
- Replay - Good On You · search the archive · Replay does not publish sufficient labour information or take adequate steps on living wages
- Replay reveals strategic pillar for growth in Australia (Ragtrader, 2023) · search the archive · Brand Collective runs Replay in Australia; Chadstone store and David Jones stockists
- Replay dives deeper into recycled denim (FashionNetwork, 2020) · search the archive · 2020 'double green' collection of men's and women's cotton denim jeans with part reused cotton and recycled polyester
- Environmental sustainability in fashion: the Replay case (Ca' Foscari thesis, 2025/26) · search the archive · Fashion Box 2023 sustainability report: Cascale member since 2020; Higg FSLM covers about 44% of volume; no factories named
Company details
- Headquarters
- Italy
- Last researched
- 3 November 2026
- Cite this page
- Labour Lens, "Is Replay ethical? Labour rating", https://www.labourlens.net/brand/replay, last researched 3 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Replay.