Purebaby

Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.

Last researched 2 November 2026 · 5 sources

Australian company designing organic cotton babywear.

Purebaby can't show that the workers who make its products in India earn a living wage, which workers there are very unlikely to.

Better-graded kids and baby

Graded higher than Purebaby, selling the same kinds of things. Second-hand first.

10 op shops and resale platforms, Good by ruleBuying second-hand or refurbished: Retykle and Australian Red Cross Shops and 8 more · See them allGood Paisley's PatternsClothing & footwearKids, family and maternity clothingIts own factories in Australia hold Ethical Clothing Australia accreditation.GoodVerified ImagewearClothing & footwearSchool and corporate uniforms, necktiesIts own factories in Australia hold Ethical Clothing Australia accreditation.GoodVerified Aster & OakMissing: living wage proof and a named supplier list · Clothing & footwearOrganic cotton baby and kidswear.Pays or is working towards a living wage, with gaps still to close.On TrackPartly verified

Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.

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Why it's graded Lacks transparency

Not met: Meets 2 of 6 Good requirements.
Holds the grade back: It doesn't show that workers are paid a living wage, and isn't certified as working towards one. On Track needs at least one of these.
It isn't Harm on record, because there's no serious confirmed problem on its record.
Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.

How grades are decided

Good requirements 2 of 6

Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in India and China.
Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
Met: No child or forced labour findings or links
Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton

Red flags 1

Red flag: No evidence it pays a living wage

Stars it would earn as Good

None yet. Stars only show on Good companies. About stars

Accreditations 1

amfori BSCI / SMETA auditsSupportive: it counts in its favour but isn't proof on its own.

Where it's made

Purebaby says which countries it makes its products in, but doesn't name the factories.

Where it's made, and conditions there
Country	Worker rights	Legal minimum wage	Forced labour risk
India	No guarantee of rights	Well below a living wage	High
China	No guarantee of rights	Below a living wage	Moderate

Evidence

What we found

Independent social audits of all its main factories
Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.

Research notes Purebaby's clothing is made by a small number of long-standing suppliers in India and China; it does not name its factories or give a breakdown by country. It says its suppliers are registered on Sedex and independently audited each year against the amfori BSCI code, depending on the product and supplier. A 2010s NAB profile said its supply chain was GOTS certified, but its current site names no organic certification. It publishes no supplier list, modern slavery statement or living wage commitment.

Sources and actions

Sources 5

Show all 5 sources

Purebaby rolls out (Ragtrader, 2013) · search the archive · Organic cotton certified by SKAL (now Control Union)
How an Aussie mum built a babywear empire (NAB) · search the archive · Founded 2002 by Mirabai Winford; about 100 staff; factories in India; supply chain described as GOTS certified

Published by Purebaby or its owner

Sustainability (Purebaby) · search the archive · Select suppliers in India and China; BSCI code and Sedex registration; suppliers independently audited each year
Who made my clothes? (Purebaby journal, 2019) · search the archive · Works with just two suppliers, in India and China; regular visits and weekly contact
About us (Purebaby) · search the archive · Australian owned, established 2002; 23 stores including David Jones concessions; sold in more than seven countries

Company details

Headquarters: Australia
Employees: About 100
Last researched: 2 November 2026
Cite this page: Labour Lens, "Is Purebaby ethical? Labour rating", https://www.labourlens.net/brand/purebaby, last researched 2 November 2026, accessed [date].
Method: Researched with AI assistance against published rules. How we check · What Lacks transparency means

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