Labour Lens

Peter Alexander

Lacks transparency

Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.

Clothing & footwear

Partly verified: what this means

Last researched 2 November 2026 · 5 sources

Australian sleepwear and loungewear brand.

There's no proof Peter Alexander pays more than the legal minimum, which in China is below a living wage, and it has no full independent audit.

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Why it's graded Lacks transparency

  • Not met: Meets 1 of 6 Good requirements.
  • Holds the grade back: It has 2 red flags: no evidence of a living wage and unaudited production in high-risk countries. Two or more red flags means a poor grade.
  • It isn't Harm on record, because there's no serious confirmed problem on its record.
  • Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.

How grades are decided

Good requirements 1 of 6

  • Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
  • Not met: Respects worker rightsAll its products are made in China and India, where unions are heavily restricted, and it has no full supply chain audit.
  • Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
  • Met: No child or forced labour findings or links
  • Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
  • Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton

Red flags 2

  • Red flag: No evidence it pays a living wage
  • Red flag: Made mostly in countries with poor worker rights, without a full independent audit of its supply chain

Stars it would earn as Good

None yet. Stars only show on Good companies. About stars

Where it's made

China has the largest share, 88%. India is next, at 12%.

Where it's made, share by country, and conditions there
CountryShareWorker rightsLegal minimum wageForced labour risk
China88%No guarantee of rightsBelow a living wageModerate
India12%No guarantee of rightsWell below a living wageHigh

Evidence

What we found

  • Modern slavery statement
  • Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.

Research notes Peter Alexander stayed with Premier Investments when Myer bought Just Group's apparel brands in January 2025. Across Peter Alexander and Smiggle, Premier's 116 direct factories employ 12,578 workers in China and 1,646 in India; the shares shown use those worker numbers. Premier audits factories through LRQA and reported fixing all zero-tolerance findings in FY25, but it publishes no supplier list, has no grievance channel for factory workers, gives no evidence of living wages and scored 27/100 in the 2026 Ethical Fashion Report. In FY24 its audits found migrant workers' documents held and recruitment fees charged at two Taiwan factories; it suspended sourcing from Taiwan.

What independent sources say

SourceResultDetails
Baptist World Aid Ethical Fashion ReportListedPremier Retail, which runs Peter Alexander and Smiggle, scored 27 out of 100 in the 2026 Ethical Fashion Report (average 31.5). View

Sources and actions

Sources 5

Show all 5 sources
  1. Shop Ethical: Premier Retail Holdings · search the archive · 2026 Ethical Fashion Report: Premier Retail (Peter Alexander, Smiggle) scored 27/100, average 31.5; overall rating C
  2. Myer acquires Premier Investments apparel brands · search the archive · Premier kept Peter Alexander and Smiggle; Just Group apparel brands went to Myer

Published by Peter Alexander or its owner

  1. Premier Investments Modern Slavery Statement FY25 · search the archive · Tier one factories and workers by country (China, India); LRQA audit results; Peter Alexander Better Cotton and GOTS shares; no Bangladesh sourcing
  2. Premier Investments Modern Slavery Statement FY24 · search the archive · Taiwan identity document and recruitment fee findings, remediation and sourcing suspension
  3. Premier Investments: Commitment to Sustainable and Responsible Business Practices FY25 · search the archive · Factories in China and India; workforce of 5,000+

Company details

Headquarters
Australia
Employees
About 5,000
Last researched
2 November 2026
Cite this page
Labour Lens, "Is Peter Alexander ethical? Labour rating", https://www.labourlens.net/brand/peter-alexander, last researched 2 November 2026, accessed [date].
Method
Researched with AI assistance against published rules. How we check · What Lacks transparency means

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Something missing or wrong?

Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Peter Alexander.

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