Labour Lens

Pacific West

Lacks transparency

Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.

Last researched 23 October 2026 · 8 sources

Frozen crumbed and tempura seafood brand of Malaysia's Golden Fresh.

Until Pacific West traces its fish and seafood to the boat or farm and has the conditions of the people who catch or farm it checked independently, it can't show that they are free and fairly paid.

Know something we've missed? Send evidence. Represent Pacific West? Send a right of reply.

Compare Pacific West with another brand

Why it's graded Lacks transparency

  • Not met: Meets 1 of 6 Good requirements.
  • Holds the grade back: It relies on fish and seafood that it can't trace to the boat or farm. That alone means a poor grade until it takes steps to trace it and check the conditions of the people who catch or farm it.
  • It isn't Harm on record, because there's no serious confirmed problem on its record.
  • Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.

How grades are decided


Good requirements 1 of 6

  • Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
  • Not met: Respects worker rightsMost of its products are made in countries such as Malaysia and Thailand, where unions are heavily restricted, and it has no full supply chain audit.
  • Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
  • Met: No child or forced labour findings or links
  • Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
  • Not met: Traces its catch to the boat or farm and has crews' or farm workers' conditions checked independently

Red flags 3

  • Red flag: No evidence it pays a living wage
  • Red flag: Hidden supply chain, mostly in countries with poor worker rights
  • Red flag: Relies on fish and seafood it can't trace to the boat or farm
  • Red flag: Fails its category's raw-material check (means Lacks transparency)

Stars it would earn as Good

None yet. Stars only show on Good companies. About stars

Where it's made

Pacific West names some of the countries it makes in: Malaysia and New Zealand. The rest is shown as where fish and seafood are usually processed.

Where it's made, and conditions there
CountryWorker rightsLegal minimum wageForced labour risk
MalaysiaNo guarantee of rightsBelow a living wageModerate
New ZealandStrong protectionsAbout a living wageLow
ThailandUsual for the industryNo guarantee of rightsBelow a living wageModerate
ChinaUsual for the industryNo guarantee of rightsBelow a living wageModerate
VietnamUsual for the industrySystematic violationsWell below a living wageModerate
IndonesiaUsual for the industryNo guarantee of rightsWell below a living wageModerate
IndiaUsual for the industryNo guarantee of rightsWell below a living wageHigh
AustraliaUsual for the industryStrong protectionsAbout a living wageLow
EcuadorUsual for the industryNo guarantee of rightsWell below a living wageModerate
NorwayUsual for the industryStrong protectionsAbout a living wageLow

Evidence

What we found

  • Risk across the industry, not a finding about this company: fishing fleets and processing plants have some of the worst documented forced labour, including trafficked crews held at sea for years.
  • Makes part of its range in its own factories
  • Relies on fish and seafood from fishing boats and farms, where crews and farm workers, often migrants recruited into debt, have been held for months or years, beaten and denied pay, out of reach of factory audits. It hasn't shown any steps to trace its fish and seafood to the boat or farm or have the conditions of the people who catch or farm it checked, so it's graded Lacks transparency until it does.

Research notes Pacific West's crumbed and tempura prawns, squid and fish are made at owner Golden Fresh's value-added plant in Malaysia, and its New Zealand fish and mussels are caught and processed by Talley's. It says it sources from many other countries but does not name them, and publishes no supplier list, vessel or farm list, modern slavery statement or audit results. Where its prawns are farmed is not disclosed. Some lines, such as its hake, are MSC certified, and Golden Fresh holds MSC and ASC chain of custody, but no share of the range is given.

Sources and actions

Sources 8

Show all 8 sources
  1. Pacific West - MATRADE Malaysian brands · search the archive · Pacific West is a premium brand of Golden Fresh Sdn Bhd, Penang; sold in Australia
  2. Capitalizing on convenience: Malaysia's Golden Fresh innovates with ease (SeafoodSource, 2019) · search the archive · Golden Fresh owns Pacific West, exports to Australia and holds ASC, MSC and BRC certifications
  3. Golden Fresh company profile (Japan Times) · search the archive · Golden Fresh holds MSC chain of custody since 2005; Pacific West is its premium brand
  4. Pacific West Frozen Fish Bites Tempura 400g - FairPrice · search the archive · Pacific West product with country of origin Malaysia
  5. Pacific West first to offer Australia MSC certified tempura hake products (World Fishing, 2011) · search the archive · Pacific West launched MSC-certified tempura hake in Australia
  6. Pacific West Prawn Tempura 700g - Galipo Foods · search the archive · Pacific West products sold by an Australian food wholesaler, supplied by Pacific West Foods Australia

Published by Pacific West or its owner

  1. About Us - Pacific West · search the archive · Products made with Golden Fresh's value-added plant in Malaysia and Talley's in New Zealand; prefers MSC; sold to food service and for home
  2. Pacific West home page · search the archive · Pacific West Foods Australia Pty Ltd; at-home range with Only at Woolworths products and wholesaler finder

Company details

Headquarters
Australia
Last researched
23 October 2026
Cite this page
Labour Lens, "Is Pacific West ethical? Labour rating", https://www.labourlens.net/brand/pacific-west, last researched 23 October 2026, accessed [date].
Method
Researched with AI assistance against published rules. How we check · What Lacks transparency means

Other frozen fish and seafood brands

Nothing we've rated in frozen fish and seafood is better than Lacks transparency yet.

See every frozen fish and seafood brand

Something missing or wrong?

Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Pacific West.