Pacific West
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 23 October 2026 · 8 sources
Frozen crumbed and tempura seafood brand of Malaysia's Golden Fresh.
Until Pacific West traces its fish and seafood to the boat or farm and has the conditions of the people who catch or farm it checked independently, it can't show that they are free and fairly paid.
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Why it's graded Lacks transparency
- Not met: Meets 1 of 6 Good requirements.
- Holds the grade back: It relies on fish and seafood that it can't trace to the boat or farm. That alone means a poor grade until it takes steps to trace it and check the conditions of the people who catch or farm it.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 1 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsMost of its products are made in countries such as Malaysia and Thailand, where unions are heavily restricted, and it has no full supply chain audit.
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: Traces its catch to the boat or farm and has crews' or farm workers' conditions checked independently
Red flags 3
- Red flag: No evidence it pays a living wage
- Red flag: Hidden supply chain, mostly in countries with poor worker rights
- Red flag: Relies on fish and seafood it can't trace to the boat or farm
- Red flag: Fails its category's raw-material check (means Lacks transparency)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
Pacific West names some of the countries it makes in: Malaysia and New Zealand. The rest is shown as where fish and seafood are usually processed.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| Malaysia | No guarantee of rights | Below a living wage | Moderate |
| New Zealand | Strong protections | About a living wage | Low |
| ThailandUsual for the industry | No guarantee of rights | Below a living wage | Moderate |
| ChinaUsual for the industry | No guarantee of rights | Below a living wage | Moderate |
| VietnamUsual for the industry | Systematic violations | Well below a living wage | Moderate |
| IndonesiaUsual for the industry | No guarantee of rights | Well below a living wage | Moderate |
| IndiaUsual for the industry | No guarantee of rights | Well below a living wage | High |
| AustraliaUsual for the industry | Strong protections | About a living wage | Low |
| EcuadorUsual for the industry | No guarantee of rights | Well below a living wage | Moderate |
| NorwayUsual for the industry | Strong protections | About a living wage | Low |
Evidence
What we found
- Risk across the industry, not a finding about this company: fishing fleets and processing plants have some of the worst documented forced labour, including trafficked crews held at sea for years.
- Makes part of its range in its own factories
- Relies on fish and seafood from fishing boats and farms, where crews and farm workers, often migrants recruited into debt, have been held for months or years, beaten and denied pay, out of reach of factory audits. It hasn't shown any steps to trace its fish and seafood to the boat or farm or have the conditions of the people who catch or farm it checked, so it's graded Lacks transparency until it does.
Research notes Pacific West's crumbed and tempura prawns, squid and fish are made at owner Golden Fresh's value-added plant in Malaysia, and its New Zealand fish and mussels are caught and processed by Talley's. It says it sources from many other countries but does not name them, and publishes no supplier list, vessel or farm list, modern slavery statement or audit results. Where its prawns are farmed is not disclosed. Some lines, such as its hake, are MSC certified, and Golden Fresh holds MSC and ASC chain of custody, but no share of the range is given.
Sources and actions
Sources 8
Show all 8 sources
- Pacific West - MATRADE Malaysian brands · search the archive · Pacific West is a premium brand of Golden Fresh Sdn Bhd, Penang; sold in Australia
- Capitalizing on convenience: Malaysia's Golden Fresh innovates with ease (SeafoodSource, 2019) · search the archive · Golden Fresh owns Pacific West, exports to Australia and holds ASC, MSC and BRC certifications
- Golden Fresh company profile (Japan Times) · search the archive · Golden Fresh holds MSC chain of custody since 2005; Pacific West is its premium brand
- Pacific West Frozen Fish Bites Tempura 400g - FairPrice · search the archive · Pacific West product with country of origin Malaysia
- Pacific West first to offer Australia MSC certified tempura hake products (World Fishing, 2011) · search the archive · Pacific West launched MSC-certified tempura hake in Australia
- Pacific West Prawn Tempura 700g - Galipo Foods · search the archive · Pacific West products sold by an Australian food wholesaler, supplied by Pacific West Foods Australia
Published by Pacific West or its owner
- About Us - Pacific West · search the archive · Products made with Golden Fresh's value-added plant in Malaysia and Talley's in New Zealand; prefers MSC; sold to food service and for home
- Pacific West home page · search the archive · Pacific West Foods Australia Pty Ltd; at-home range with Only at Woolworths products and wholesaler finder
Company details
- Owned by
- Golden Fresh Sdn Bhd (Malaysia)
- Headquarters
- Australia
- Last researched
- 23 October 2026
- Cite this page
- Labour Lens, "Is Pacific West ethical? Labour rating", https://www.labourlens.net/brand/pacific-west, last researched 23 October 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Other frozen fish and seafood brands
Nothing we've rated in frozen fish and seafood is better than Lacks transparency yet.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Pacific West.