Nature Baby
On Track. Pays or is working towards a living wage, with gaps still to close.
Last researched 2 November 2026 · 7 sources
Family-owned Auckland brand of organic baby clothing.
Nature Baby makes its organic cotton and merino babywear in India.
Also worth knowing
It's working towards a living wage through GOTS certification, which requires assessing and closing living wage gaps, but can't yet show workers are paid one.
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Why it's graded On Track
- Not met: Meets 4 of 6 Good requirements.
- Working towards a living wage. That's enough for On Track, but Good needs proof that workers are paid one.
- Its red flag, no proof yet of a living wage, is allowed for On Track because it's working towards one.
Good requirements 4 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: working towards one
- Met: Respects worker rights
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Met: High-risk raw materials (cotton and leather) traced or certified, or not a major part of its rangeTraced or certified: cotton. Only in a few products: leather
Red flags 1
- Red flag: No proof yet that it pays a living wage (it's working towards one)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Accreditations 1
Estimates for its products
Our rules applied to one kind of product at a time, using Nature Baby's evidence and, where it has product lines, that line's countries. They're estimates: we don't know which factory made any single item.
Kids' clothes, Sleepwear & loungewear: On Track, the same as Nature Baby overall, because nothing we know differs between them.
Holding one? Scan its barcode for an estimate that uses its care label or ingredients.
Where it's made
Nature Baby says which countries it makes its products in, but doesn't name the factories.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| India | No guarantee of rights | Well below a living wage | High |
Evidence
What we found
- Passes the raw-material check for clothes and shoes: traces or certifies its cotton.
- Uses leather in only a few products and doesn't show where it comes from. That doesn't count against it for Good, but the "Open supply chain" star needs all of it traced, certified or upcycled.
- Traces or certifies most but not all of its cotton. That doesn't count against it for Good, but the "Open supply chain" star needs all of it traced, certified or upcycled.
Research notes Nature Baby says its production team regularly visits its organic factories in India, including a long-standing organic manufacturer in Gujarat; it names no factories and gives no split by country, and its lambskin booties are made in New Zealand. In 2023, 89% of its apparel was certified organic, with GOTS-certified cotton grown and processed in India. Its policy bans child and forced labour and mentions a supplier code and regular audits, but it publishes no supplier list, audit results or living wage commitment.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Not listed | Not found in the 2026 Ethical Fashion Report; scored in the A grade range in the 2019 Ethical Fashion Report by Tearfund and Baptist World Aid, among the top New Zealand brands. View |
Sources and actions
Sources 7
Show all 7 sources
- Nature Baby, Kowtow, AS Colour and Icebreaker top 2019 Ethical Fashion Report (Idealog) · search the archive · Nature Baby scored in the A grade range in the 2019 Ethical Fashion Report.
Published by Nature Baby or its owner
- Responsible Business Policy (Nature Baby) · search the archive · GOTS and ZQ Merino; bans child and forced labour; supplier code of conduct; local labour laws; regular audits; limited supply base.
- GOTS certification (Nature Baby journal) · search the archive · In 2023, 89% of apparel was certified organic (82% organic cotton, 7% organic merino); cotton from IFOAM-certified farms.
- Dobby Snuggle product page (Nature Baby) · search the archive · Organic cotton grown and processed in India; GOTS certified, Control Union licence CU 862149.
- Ethical production in India (Nature Baby journal) · search the archive · Production partner is an all-organic manufacturer based in Gujarat, India, visited every couple of years.
- Who we are journal (Nature Baby) · search the archive · Production team visits its organic factories in India regularly; lambskin booties made in New Zealand.
- Lambskin Booties product page (Nature Baby) · search the archive · 100% lambskin booties, a small line; no tannery or origin given.
Company details
- Headquarters
- New Zealand
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Nature Baby ethical? Labour rating", https://www.labourlens.net/brand/nature-baby, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What On Track means
Better-graded kids and baby
Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Nature Baby.