Missguided
Harm on record. Has recent confirmed harm to workers that it hasn't put right.
Last researched 2 November 2026 · 7 sources
Shein-owned fast-fashion womenswear brand.
In 2025, workers at Guangzhou suppliers of Missguided's owner, Shein, worked around 75 hours a week, with base pay below the local minimum wage.
Also worth knowing
There's no public record of Missguided putting this right.
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Why it's graded Harm on record
- Not met: Meets 1 of 6 Good requirements.
- Holds the grade back: It has 4 red flags: no evidence of a living wage, clear breaches of labour conditions, unaudited production in high-risk countries and a problem with pay, rights or safety with no fix shown. Two or more red flags means a poor grade.
- Holds the grade back: It's Harm on record because of a serious confirmed problem from the last 5 years with no public record of it being put right: labour rights breach, last recorded in 2025.
- Checks its own supply chain. Missguided looks for problems in its own supply chain and publishes what it finds. It found child labour in 2024 and is fixing it, so it doesn't count against the grade. Another problem on its record counts against the grade: a labour rights breach in 2025. They're listed below under Confirmed issues.
Good requirements 1 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsA confirmed problem counts against it: labour rights breach, last recorded in 2025
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings it isn't fixingIts own checks found child labour, which it is fixing. That's listed below and doesn't count against the grade.
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 4
- Red flag: No evidence it pays a living wage
- Red flag: Clear breaches of labour conditions
- Red flag: Made mostly in countries with poor worker rights, without a full independent audit of its supply chain
- Red flag: A confirmed problem with pay, rights or safety not shown to be put rightShown to explain the grade. It isn't one of the 3 red flags that set it.
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
These are Shein's countries across all its brands; Missguided doesn't say where its own products are made.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 80% | No guarantee of rights | Below a living wage | Moderate |
| Türkiye | Not given | No guarantee of rights | Below a living wage | Very high |
| Brazil | Not given | Systematic violations | Below a living wage | Moderate |
Evidence
What we found
- Modern slavery statement
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Since 2023 Missguided products are made through Shein's supply chain, which relies on thousands of small contract workshops, mostly around Guangzhou, China, with some production in Türkiye and Brazil. Neither Missguided nor Shein publishes a supplier list or brand-level production split. Shein reports thousands of supplier audits and disclosed child labour cases found in 2023 and 2024, but independent investigations keep finding very long hours and low base pay, and there is no living wage commitment. Shein scored 28/100 in the 2026 Ethical Fashion Report.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Listed | Owner Shein scored 28 out of 100 in the 2026 Ethical Fashion Report (average 31.5), after 20 in 2024. View |
| Australian Modern Slavery Register | Listed | Covered only through Shein's joint Australian, UK and Canadian modern slavery statement for 2025, which does not mention Missguided. View |
| Fashion Transparency Index (Fashion Revolution) | Listed | Owner Shein scored 7% in the 2023 Fashion Transparency Index, against an average of 26%. View |
Confirmed issues 2
Only confirmed problems are listed, and old ones drop off after 10 to 15 years. A problem the company has fully put right no longer counts against it, and nor does one it finds and is fixing itself. How problems are counted
| Last recorded | What happened | Made amends? |
|---|---|---|
| 2025 | Public Eye (2024) and the BBC (2025) found workers at Shein's Guangzhou suppliers working around 75 hours a week, with base pay below the local minimum wage without overtime. Source · archived copy | Not knownShein says it is investing in supplier improvements; no change in hours or pay reported. |
| 2024 | Owner Shein reported two cases of child labour at its suppliers in 2024, one involving a child aged 11 (Shein disclosure reported by City AM, 2025).Found and being fixed by the company Not counted against the grade while the company is actively fixing it, because it found and published it itself. | PartlyShein says it took action against the suppliers involved; no details of remedy for the children have been published. |
Sources and actions
Sources 7
Show all 7 sources
- China: BBC investigation reveals Shein suppliers' workers face 75-hour work weeks (BHRRC) · search the archive · BBC 2025: about 75-hour weeks and low base wages at Shein suppliers
- 2024 Ethical Fashion Report: Temu and Shein fall short (BHRRC) · search the archive · Shein scored 20/100 in the 2024 Ethical Fashion Report
- Zoetop Business Co Ltd (Shein) - Baptist World Aid Good Shopping Guide · search the archive · 2026 Ethical Fashion Report: scored 28/100 (average 31.5)
- SHEIN Modern Slavery Statement 2025 (Australian register) · search the archive · Substantial majority of production in China, plus Brazil and Türkiye; 4,822 supplier audits in China in 2025
- Shein acquires British fast-fashion brand Missguided (CNBC via NBC, 2023) · search the archive · Shein bought Missguided from Frasers in October 2023; Shein to manufacture and sell it on both websites; Sumwon Studios licence
- Child labour cases once again found in Shein's supply chain (City AM) · search the archive · Two child labour cases at Shein suppliers in 2024, one aged 11
- Report: Shein 75-hour week still the norm says Public Eye (RetailBoss) · archived copy · Public Eye 2024: 75-hour weeks; base pay below Guangzhou minimum
Company details
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Missguided ethical? Labour rating", https://www.labourlens.net/brand/missguided, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Harm on record means
Better-graded everyday fashion
Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Missguided.