Miss Selfridge
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 3 November 2026 · 6 sources
British young women's fashion label.
Miss Selfridge can't show that the workers who make its products in India and Bangladesh earn a living wage, which workers there are very unlikely to.
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Why it's graded Lacks transparency
- Not met: Meets 3 of 6 Good requirements.
- Holds the grade back: It doesn't show that workers are paid a living wage, and isn't certified as working towards one. On Track needs at least one of these.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 3 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in China, Türkiye and India.
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No confirmed child or forced labour findings or linksAn unconfirmed report of forced labour is listed below. It doesn't affect the grade.
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listPublishes its supplier list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 1
- Red flag: No evidence it pays a living wage
| Star | Awarded for |
|---|---|
| Gives workers a real voice |
Stars only show on Good companies. About stars
Where it's made
From ASOS' supplier list, which covers Miss Selfridge and its sister brands. Miss Selfridge publishes no breakdown of its own, so the countries shown are the group's.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| China | No guarantee of rights | Below a living wage | Moderate |
| Türkiye | No guarantee of rights | Below a living wage | Very high |
| India | No guarantee of rights | Well below a living wage | High |
| Bangladesh | No guarantee of rights | Far below a living wage | Moderate |
| Morocco | Regular violations | Well below a living wage | Low |
| Romania | Regular violations | Below a living wage | Moderate |
| United Kingdom | Regular violations | Close to a living wage | Low |
| Italy | Strong protections | Close to a living wage | Low |
| Sri Lanka | Systematic violations | Well below a living wage | Moderate |
| Vietnam | Systematic violations | Well below a living wage | Moderate |
| Spain | Strong protections | Close to a living wage | Low |
| Cambodia | No guarantee of rights | Far below a living wage | Moderate |
Evidence
What we found
- Publishes supplier list
- Signed the International Accord on garment factory safety
- Modern slavery statement
- Independent social audits of all its main factories
- Actively empowers workers (ownership, worker committees, union agreements, training)
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Miss Selfridge is made by ASOS's own-brand suppliers. The countries shown come from ASOS's whole own-brand factory list (April 2026), which has no brand column, so no Miss Selfridge split is known. ASOS signs the International Accord, has a global agreement with the IndustriALL union, is in the ACT living wage programme without a time-bound target, and scored 40/100 in the 2026 Ethical Fashion Report. Partner-brand ranges sold on ASOS may be sourced differently.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Baptist World Aid Ethical Fashion Report | Listed | Rated under ASOS in the 2026 Ethical Fashion Report: 40 out of 100, from public information only, above the 31.5 average (ASOS scored 34 in 2024). Miss Selfridge has no separate score. View |
| Fashion Transparency Index (Fashion Revolution) | Listed | Not rated separately; ASOS scored 50% in the 2023 Fashion Transparency Index, well above the 26% average. View |
| UK Modern Slavery Statement Registry | Listed | Covered by the ASOS October 2025 modern slavery statement for ASOS-owned brands, which does not name Miss Selfridge. View |
Unconfirmed reports
Credible reports that haven't been confirmed by a regulator, completed investigation or the company. They're shown for your information and don't affect the grade.
- A 2024 Transparentem investigation found forced labour indicators among migrant workers at DDI in Mauritius, a factory ASOS used for its own brands until 2022; the report did not say which ASOS brands DDI made (BHRRC, 2024). Source
Sources and actions
Sources 6
Show all 6 sources
- ASOS - Good Shopping Guide (ethical.org.au) · search the archive · Lists Miss Selfridge on ASOS-related profile; Ethical Fashion Report 2026: 40/100; FTI 2023: 50%
- ASOS response re remediation to migrant workers in Mauritius (BHRRC, 2024) · search the archive · ASOS used the Mauritius factory DDI until the end of 2022; forced labour indicators reported in 2024
Published by Miss Selfridge or its owner
- 60 years of Miss S: a British fashion icon since 1966 (ASOS plc, August 2026) · search the archive · ASOS says it brought Miss Selfridge into its group in 2021 and still runs it as its own brand in 2026
- Miss Selfridge (ASOS Australia) · search the archive · Miss Selfridge clothing sold online to Australian shoppers through ASOS Australia
- ASOS factory list (April 2026) · search the archive · Own-brand factory list, roughly 470 rows led by China, Turkey and India; no brand column
- ASOS Modern Slavery Statement (October 2025) · search the archive · 441 Tier 1-2 factories in 21 countries; Accord, ACT, IndustriALL agreement, unannounced audits
Company details
- Owned by
- ASOS plc
- Headquarters
- United Kingdom
- Last researched
- 3 November 2026
- Cite this page
- Labour Lens, "Is Miss Selfridge ethical? Labour rating", https://www.labourlens.net/brand/miss-selfridge, last researched 3 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Better-graded everyday fashion
Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Miss Selfridge.