Keegan
On Track. Pays or is working towards a living wage, with gaps still to close.
Last researched 2 November 2026 · 6 sources
Independent Gippsland womenswear label selling relaxed clothing.
Keegan makes its handmade Australian womenswear and jewellery in its own factories in Australia, and carries the Australian Made label.
Also worth knowing
Ethical Clothing Australia checks that every worker in its Australian supply chain is paid award wages and entitlements.
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Why it's graded On Track
- Not met: Meets 5 of 6 Good requirements.
- Met: No red flags.
Good requirements 5 of 6
- Met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: award wages independently checked (Ethical Clothing Australia)
- Met: Respects worker rights
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listMakes its products in its own factories
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 0
None found.
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Accreditations 2
- Ethical Clothing AustraliaCounts as proof of a living wage for products made in Australia, because it checks workers get the legal pay rates for their job, and in Australia those are about a living wage.
- Australian MadeCounts as made in Australia for the final stage. For Good, the brand also needs to show where its materials and parts are made.
Estimates for its products
Our rules applied to one kind of product at a time, using Keegan's evidence and, where it has product lines, that line's countries. They're estimates: we don't know which factory made any single item.
Dresses & skirts, Shirts, Pants & trousers, Jackets & coats, Knitwear: On Track, the same as Keegan overall, because nothing we know differs between them.
- A product made without cotton: Good
Holding one? Scan its barcode for an estimate that uses its care label or ingredients.
Where it's made
From Keegan's own disclosure: it makes its products in its own factories.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| Australia | Strong protections | About a living wage | Low |
Evidence
What we found
- Owns or runs its own production
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Keegan is accredited by Ethical Clothing Australia, which lists 100% of its products as made in Australia and accredited, so the whole range is covered by annual checks that workers are paid award wages and entitlements. ECA says garments are made in-house at the label's own studio in Victoria; the brand says some overflow sewing goes to an independent Melbourne factory and buttonholing is outsourced within Australia. The brand publishes no wage figures beyond the award-wage checks and gives no staff numbers; it gives 1% of website sales to Pay The Rent.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Ethical Clothing Australia | Certified | Listed in the current Ethical Clothing Australia directory with 100% of products made in Australia and accredited. View |
| Fair Wear | Unclear | A Fair Wear membership is not mentioned by the brand; as a fully Australian-made label it falls outside Fair Wear's usual scope. View |
| B Corp directory | Not listed | No B Corp certification is claimed by the brand. View |
| Business & Human Rights Resource Centre | Not listed | No reports of labour problems at Keegan appear in news or NGO coverage. View |
Sources and actions
Sources 6
Show all 6 sources
- Ethical Clothing Australia: Keegan · search the archive · ECA-accredited womenswear brand; 100% of products made in Australia and accredited; garments produced in-house.
- Ethical Clothing Australia brand sitemap · search the archive · Keegan is among the 56 brands in ECA's current directory (page updated 1 November 2026).
- Good Shopping Guide (Ethical Consumers Australia): Keegan · search the archive · Australian-owned private company based in Gippsland, VIC; rated B; 100% of products made in Australia and ECA accredited.
- Wolf & Badger: Keegan · search the archive · Founder Keegan Hunt; manufacturing supply chain ECA accredited and audited annually.
Published by Keegan or its owner
- Keegan: About · search the archive · Studio-based local making, mostly in-house; some overflow sewing and buttonholing outsourced within Melbourne and Australia.
- Keegan homepage · search the archive · Handmade in Australia; ships to Australia, New Zealand and internationally; 1% of website sales to Pay The Rent.
Company details
- Headquarters
- Australia
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Keegan ethical? Labour rating", https://www.labourlens.net/brand/keegan, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What On Track means
Better-graded bags and accessories
Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Keegan.