Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 3 November 2026 · 5 sources
Brand selling baby car seats, prams and high chairs.
There's no proof Joie pays more than the legal minimum, which in China is below a living wage, and it doesn't name the factories its amfori BSCI audits cover.
Know something we've missed? Send evidence. Represent Joie? Send a right of reply.
Compare Joie with another brand
Why it's graded Lacks transparency
- Not met: Meets 3 of 6 Good requirements.
- Holds the grade back: It doesn't show that workers are paid a living wage, and isn't certified as working towards one. On Track needs at least one of these.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 3 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsMost of its products are made in countries such as China and India, where unions are heavily restricted, and it has no full supply chain audit.
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listMakes its products in its own factories
- Met: High-risk raw materials (such as timber and cotton) traced or certified, or not a major part of its rangeNone recorded in a major share of its range
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Made mostly in countries with poor worker rights, without a full independent audit of its supply chain
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
From Joie's own disclosure: it makes its products in its own factories. Its list covers only part of its range. The rest is shown as where homewares and appliances are usually made.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| China | No guarantee of rights | Below a living wage | Moderate |
| VietnamUsual for the industry | Systematic violations | Well below a living wage | Moderate |
| IndiaUsual for the industry | No guarantee of rights | Well below a living wage | High |
| PolandUsual for the industry | Regular violations | Close to a living wage | Moderate |
| IndonesiaUsual for the industry | No guarantee of rights | Well below a living wage | Moderate |
| MalaysiaUsual for the industry | No guarantee of rights | Below a living wage | Moderate |
Evidence
What we found
- No high-risk raw materials (such as timber and cotton) are recorded in a major share of its range, so the raw-material check doesn't hold it back for Good.
- Owns or runs its own production
- Modern slavery statement
Research notes Joie products are made in China; its parent Wonderland Group designs, develops and manufactures its own Joie and Nuna products and makes goods for other brands. The UK statement for 2025 says Joie's suppliers are in China and its factory passes annual SMETA audits, but the factory location, audit results and wages are not published, and there is no living wage commitment or supplier list. No labour abuses tied to Joie products have been reported.
What independent sources say
| Source | Result | Details |
|---|---|---|
| UK Modern Slavery Statement Registry | Listed | Allison Baby UK's statement for 2025 says Joie's suppliers are in China, its factory passes annual SMETA audits, and no modern slavery was found. View |
| Baptist World Aid Ethical Fashion Report | Not covered | Baptist World Aid's Ethical Fashion and Electronics reports do not assess nursery goods brands like Joie. View |
Sources and actions
Sources 5
Show all 5 sources
- NHTSA manufacturer record: Wonderland Nurserygoods Co., Ltd · search the archive · Wonderland Nurserygoods Co., Ltd (Nuna Baby Essentials) registered as manufacturer, Neihu, Taipei, Taiwan
- Joie i-Gemm Signature capsule - Baby Bunting · search the archive · Joie car seats sold by Baby Bunting in Australia
- Kids II and Wonderland Nurserygoods issue joint statement (2019) · search the archive · Wonderland Group owns Joie and Nuna and designs, develops and manufactures nursery goods, also as OEM for other brands
Published by Joie or its owner
- Modern Slavery Act Statement - Joie (Allison Baby UK, FY2025) · search the archive · Subsidiary of Joie International, Hong Kong head office; suppliers in China; factory passes annual SMETA audits
- Joie: About us · search the archive · Joie started in the UK in 2011; refers to a family-owned factory without naming its location
Company details
- Headquarters
- Hong Kong
- Last researched
- 3 November 2026
- Cite this page
- Labour Lens, "Is Joie ethical? Labour rating", https://www.labourlens.net/brand/joie, last researched 3 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Better-graded furniture
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Joie.