Jenny Bird
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 3 November 2026 · 6 sources
Toronto fashion jewellery brand selling statement earrings.
Until Jenny Bird traces its gold and gemstones to the mine, it can't show that the miners who dig them are safe or fairly paid.
Other fashion jewellery brands
Nothing we've rated in fashion jewellery is better than Lacks transparency yet.
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Why it's graded Lacks transparency
- Not met: Meets 2 of 6 Good requirements.
- Holds the grade back: It relies on high-risk mined materials it can't trace. That alone means a poor grade until it takes steps to trace them.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 2 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in China, India and Thailand.
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: Conflict-free: diamonds, gems and gold traced to the mine, lab-grown, recycled or Fairmined (the Kimberley Process alone isn't enough)
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Relies on high-risk mined materials it can't trace
- Red flag: Fails its category's raw-material check (means Lacks transparency)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
From press and retailer reports; Jenny Bird doesn't say where its products are made. The rest is shown as where jewellery and watches are usually made.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| China | No guarantee of rights | Below a living wage | Moderate |
| IndiaUsual for the industry | No guarantee of rights | Well below a living wage | High |
| ThailandUsual for the industry | No guarantee of rights | Below a living wage | Moderate |
| ItalyUsual for the industry | Strong protections | Close to a living wage | Low |
| SwitzerlandUsual for the industry | Regular violations | About a living wage | Low |
Evidence
What we found
- Risk across the industry, not a finding about this company: gold and gemstone mining are linked to child labour, forced labour and mercury poisoning.
- Independent social audits of all its main factories
- Relies on gold and gemstones from artisanal mines where workers face mercury poisoning, silica dust and deadly collapses. It hasn't shown any steps to trace these materials to the mine, so it's graded Lacks transparency until it does.
Research notes Jenny Bird requires its manufacturing partners to pass annual third-party SMETA 2-Pillar audits and lists code principles including that living wages are paid, but it does not name its factories, give their countries or publish audit findings or wage evidence. Reports from 2018 said its brass pieces were cast and plated at a family-run factory in Qingdao, China, but the brand's current pages do not say where its jewellery is made.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Business & Human Rights Resource Centre | Unclear | No labour abuse allegations involving Jenny Bird or its suppliers were identified. View |
Sources and actions
Sources 6
Show all 6 sources
- Designer Jenny Bird explains why her jewellery line is proudly made in China (Globe and Mail) · search the archive · Undated interview: jewellery made at a family-run business in Qingdao, China
- Jenny Bird (Fashion Magazine, 2018) · search the archive · In 2018 pieces were cast in brass and plated in 14k gold or sterling silver at her factory in China
- Great Place to Work Canada - Jenny Bird · search the archive · Headquartered in Toronto, Ontario, with 60 employees
Published by Jenny Bird or its owner
- Jenny Bird - How It's Made · search the archive · Manufacturing partners must pass annual SMETA 2-Pillar audits (last passed April 2025); code includes living wages; factories and countries not named
- Jenny Bird - About · search the archive · Founder and creative director Jenny Bird; lightweight statement jewellery and a fine jewellery line
- Jenny Bird - Shipping Policy · search the archive · Ships to Australia from its own website
Company details
- Headquarters
- Canada
- Employees
- About 60
- Last researched
- 3 November 2026
- Cite this page
- Labour Lens, "Is Jenny Bird ethical? Labour rating", https://www.labourlens.net/brand/jenny-bird, last researched 3 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Jenny Bird.