Hello Molly
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 3 November 2026 · 6 sources
Sydney online retailer selling its own women's fashion.
We couldn't confirm where Hello Molly makes most of its products.
Also worth knowing
Most clothes and shoes are made in countries such as China and Bangladesh, where pay is usually below a living wage and unions are heavily restricted.
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Why it's graded Lacks transparency
- Not met: Meets 1 of 6 Good requirements.
- Holds the grade back: It has 2 red flags: no evidence of a living wage and a hidden, unaudited supply chain, probably in high-risk countries. Two or more red flags means a poor grade.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 1 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsWhere clothes and shoes are usually made, such as China and Bangladesh, unions are heavily restricted, and it has no full supply chain audit.
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Not met: High-risk raw materials (cotton) traced or certified, or not a major part of its rangeNot traced or certified: cotton
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Hidden supply chain, probably mostly in countries with poor worker rights
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
We couldn't confirm where Hello Molly makes most of its products, so this shows where clothes and shoes are usually made.
| Country | Share | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|---|
| China | 30% | No guarantee of rights | Below a living wage | Moderate |
| Bangladesh | 20% | No guarantee of rights | Far below a living wage | Moderate |
| Vietnam | 15% | Systematic violations | Well below a living wage | Moderate |
| India | 10% | No guarantee of rights | Well below a living wage | High |
| Cambodia | 8% | No guarantee of rights | Far below a living wage | Moderate |
| Türkiye | 7% | No guarantee of rights | Below a living wage | Very high |
| Indonesia | 5% | No guarantee of rights | Well below a living wage | Moderate |
| Pakistan | 5% | No guarantee of rights | Far below a living wage | High |
Evidence
What we found
- Doesn't show where its cotton comes from. Cotton is linked to forced labour in Xinjiang and Turkmenistan, and child labour in several growing regions, so it can't be graded Good until it traces or certifies it.
Research notes Hello Molly designs its clothing in-house and has an office in Beijing, but it does not say which countries its clothing is made in, and its product pages give fabric content without a 'Made in' line, so production is left empty. It names no factories or mills and publishes no supplier list, audit results or living wage commitment. Its 2022 Hello Mini kids' range was said to be made in a SMETA-audited factory, but there is no evidence of audits across the main range. It has no statement on the Australian modern slavery register and is not rated in the Ethical Fashion Report. Many dresses use cotton blends, with no information on where the cotton comes from.
What independent sources say
| Source | Result | Details |
|---|---|---|
| Australian Modern Slavery Register | Not listed | No modern slavery statement for Hello Molly or a parent entity is listed on the Australian Modern Slavery Register. View |
Sources and actions
Sources 6
Show all 6 sources
- Hello Molly makes move into $3.2 billion market (Ragtrader, 2022) · search the archive · Hello Mini kids' range made in a SMETA-approved factory; no country or factory named
- Everything you need to know about Hello Molly (RetailBoss) · search the archive · In-house design team in Sydney since 2017; described as a $100 million business
- Hello Molly (Wikipedia) · search the archive · Founded 2012 by Echo Liu; private; Sydney HQ with Los Angeles and Beijing offices; sister label Fortunate One
Published by Hello Molly or its owner
- Garden Kiss Maxi Dress (Hello Molly product page) · search the archive · Fabric Lyocell/Polyester/Cotton; no country of manufacture shown
- Crimson Bloom Strapless Mini Dress (Hello Molly product page) · search the archive · Fabric Rayon/Cotton; no country of manufacture shown
- Modern Slavery Statements Register search · search the archive · No modern slavery statement found for Hello Molly
Company details
- Headquarters
- Australia
- Last researched
- 3 November 2026
- Cite this page
- Labour Lens, "Is Hello Molly ethical? Labour rating", https://www.labourlens.net/brand/hello-molly, last researched 3 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Better-graded everyday fashion
Second-hand and refurbished goods create no new factory work, so they're Good by rule and come first.
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Hello Molly.