Graff
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 3 November 2026 · 4 sources
London high jewellery house selling diamond jewellery and watches.
Until Graff traces its gold and gemstones to the mine, it can't show that the miners who dig them are safe or fairly paid.
Better-graded fine jewellery
Graded higher than Graff, selling the same kinds of things.
No fine jewellery brand selling new goods is Good yet. These are the strongest so far.
Know something we've missed? Send evidence. Represent Graff? Send a right of reply.
Compare Graff with another brand
Why it's graded Lacks transparency
- Not met: Meets 3 of 6 Good requirements.
- Holds the grade back: It relies on high-risk mined materials it can't trace. That alone means a poor grade until it takes steps to trace them.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 3 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Met: Respects worker rights
- Not met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listMakes its products in its own factories
- Not met: Conflict-free: diamonds, gems and gold traced to the mine, lab-grown, recycled or Fairmined (the Kimberley Process alone isn't enough)
Red flags 2
- Red flag: No evidence it pays a living wage
- Red flag: Relies on high-risk mined materials it can't trace
- Red flag: Fails its category's raw-material check (means Lacks transparency)
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
From Graff's own disclosure: it makes its products in its own factories.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| United Kingdom | Regular violations | Close to a living wage | Low |
Evidence
What we found
- Risk across the industry, not a finding about this company: gold and gemstone mining are linked to child labour, forced labour and mercury poisoning.
- Owns or runs its own production
- Modern slavery statement
- Relies on gold and gemstones from artisanal mines where workers face mercury poisoning, silica dust and deadly collapses. It hasn't shown any steps to trace these materials to the mine, so it's graded Lacks transparency until it does.
Research notes Graff describes itself as a vertically integrated diamond jeweller: its SAFDICO division buys, cuts and polishes rough diamonds (historically in South Africa, Botswana, Antwerp and New York), and its jewellery is hand-crafted in its own London workshop. SAFDICO is audited under De Beers' Best Practice Principles as a Sightholder, but Graff is not RJC certified, relies on the Kimberley Process for diamond origin, and publishes no mine-level traceability, gold sourcing, supplier list or living wage information.
What independent sources say
| Source | Result | Details |
|---|---|---|
| UK Modern Slavery Statement Registry | Listed | Publishes a UK Modern Slavery Act statement; the latest, for 2023, was signed in May 2024. It names no supplier countries and does not mention RJC or living wages. View |
| Baptist World Aid Ethical Fashion Report | Not covered | Baptist World Aid's Ethical Fashion Report (latest edition 2024) does not assess jewellery brands. (2024 edition; latest is 2026) View |
Sources and actions
Sources 4
Show all 4 sources
- Rapaport - Inside Graff (2007) · search the archive · All Graff jewellery made in London workshop; SAFDICO polishes in South Africa, Botswana, Antwerp, New York
- Crown Melbourne - Graff · search the archive · Graff's first Australian salon is in the Crown Towers lobby, Melbourne
Published by Graff or its owner
- Graff - Modern Slavery and Human Trafficking Statement · search the archive · FY2023 statement: vertically integrated; SAFDICO cuts and polishes; BPP audits; Kimberley Process; no countries, RJC or living wage named
- Graff - Classic Graff pear shape diamond pendant · search the archive · Pieces are hand-crafted in Graff's London workshop
Company details
- Owned by
- Graff family (privately owned)
- Headquarters
- United Kingdom
- Last researched
- 3 November 2026
- Cite this page
- Labour Lens, "Is Graff ethical? Labour rating", https://www.labourlens.net/brand/graff, last researched 3 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Graff.