Daisy London
Lacks transparency. Publishes some details, but doesn't show its workers are paid and treated fairly.
Last researched 1 November 2026 · 5 sources
London brand selling recycled silver and gold-plated jewellery.
There's no proof Daisy London pays more than the legal minimum, which in India is well below a living wage.
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Why it's graded Lacks transparency
- Not met: Meets 3 of 6 Good requirements.
- Holds the grade back: It doesn't show that workers are paid a living wage, and isn't certified as working towards one. On Track needs at least one of these.
- It isn't Harm on record, because there's no serious confirmed problem on its record.
- Lacks transparency is still a poor grade: in supply chains like this, workers who can't be seen to be treated fairly are usually underpaid or unprotected.
Good requirements 3 of 6
- Not met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: no evidence
- Not met: Respects worker rightsJudged on where its products are made: worker rights are poorly protected in India, Thailand and China.
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Not met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that list
- Met: Conflict-free: diamonds, gems and gold traced to the mine, lab-grown, recycled or Fairmined (the Kimberley Process alone isn't enough)
Red flags 1
- Red flag: No evidence it pays a living wage
Stars it would earn as Good
None yet. Stars only show on Good companies. About stars
Where it's made
Daisy London names some of the countries it makes in: India, Thailand and Italy. The rest is shown as where jewellery and watches are usually made.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| India | No guarantee of rights | Well below a living wage | High |
| Thailand | No guarantee of rights | Below a living wage | Moderate |
| Italy | Strong protections | Close to a living wage | Low |
| ChinaUsual for the industry | No guarantee of rights | Below a living wage | Moderate |
| SwitzerlandUsual for the industry | Regular violations | About a living wage | Low |
Evidence
What we found
- Passes the raw-material check for jewellery and watches: conflict-free diamonds, gems and gold traced to the mine, lab-grown, recycled or Fairmined (the Kimberley Process alone isn't enough).
- Uses recycled metals or fibres
- Uses lab-grown diamonds or gemstones
- Independent social audits of all its main factories
Research notes Daisy makes its jewellery at partner factories in Jaipur, India (500+ workers), Thailand (400+) and Italy (70+), which it says are RJC-certified and SMETA-audited; jewellery boxes come from an audited factory in China. It does not name the factories. Its silver is 100% SCS-certified recycled, natural gemstones come from Jaipur with GEM certification, and diamonds and white sapphires are lab-grown; the recycled share of its gold is not given. Its London staff are paid at least the London Living Wage, but no wage figures for factory workers are published.
Sources and actions
Sources 5
Show all 5 sources
- Daisy London pendant necklace - ASOS Australia · search the archive · Daisy London jewellery listed on ASOS Australia
Published by Daisy London or its owner
- Our Factories - Daisy London · search the archive · Partner factories in Jaipur (India), Thailand and Italy, SMETA-audited and RJC-certified, using 100% SCS-certified recycled silver; cases made in China
- Sustainability - Daisy London · search the archive · RJC-certified factories in Jaipur, Bangkok and Vicenza; 100% recycled sterling silver; London staff paid at least the London Living Wage
- Materials - Daisy London · search the archive · Lab-grown diamonds and white sapphires; gemstones sourced in Jaipur via an RJC-certified factory; solid gold made in an RJC-certified factory
- Daisy London Australian storefront · search the archive · Brand runs an Australian storefront with AUD pricing
Company details
- Headquarters
- United Kingdom
- Last researched
- 1 November 2026
- Cite this page
- Labour Lens, "Is Daisy London ethical? Labour rating", https://www.labourlens.net/brand/daisy-london, last researched 1 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Lacks transparency means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Daisy London.