Bugaboo
Good. Shows the people who make its products are paid and treated fairly.
Last researched 2 November 2026 · 7 sources
Dutch maker of premium prams and strollers, majority-owned by Mubadala Capital.
Bugaboo makes most of its premium prams, strollers and nursery gear in its own factories in China, and is a certified B Corp.
Also worth knowing
Those factories are SA8000 certified, with independent audits that include a living wage requirement.
Know something we've missed? Send evidence. Represent Bugaboo? Send a right of reply.
Compare Bugaboo with another brand
Why it's graded Good
- Met: Meets all 6 Good requirements.
- Met: No red flags.
| Star | Awarded for | Status |
|---|---|---|
| Pays above a living wage | Not earned | |
| Gives workers a real voice | Not earned | |
| Open supply chain | Not earned | |
| Finds and fixes problems, or invests in communities | Not earned |
3 stars for the first way it goes above and beyond, and one more for each further way, up to 6. About stars
Good requirements 6 of 6
- Met: Pays a living wage, or holds a strong fair-pay certificationLiving wage: proven (SA8000)
- Met: Respects worker rights
- Met: Supply chain independently audited or certified, or at least 80% made in countries with strong labour standards
- Met: No child or forced labour findings or links
- Met: Names the factories or farms that make its products, or is fully certified by a scheme that holds and audits that listMakes its products in its own factories
- Met: High-risk raw materials (timber) traced or certified, or not a major part of its rangeOnly in a few products: timber
Red flags 0
None found.
Where it's made
From Bugaboo's own disclosure: it makes its products in its own factories. Its list covers only part of its range. The rest is shown as where homewares and appliances are usually made.
| Country | Worker rights | Legal minimum wage | Forced labour risk |
|---|---|---|---|
| China | No guarantee of rights | Below a living wage | Moderate |
| VietnamUsual for the industry | Systematic violations | Well below a living wage | Moderate |
| IndiaUsual for the industry | No guarantee of rights | Well below a living wage | High |
| PolandUsual for the industry | Regular violations | Close to a living wage | Moderate |
| IndonesiaUsual for the industry | No guarantee of rights | Well below a living wage | Moderate |
| MalaysiaUsual for the industry | No guarantee of rights | Below a living wage | Moderate |
Evidence
What we found
- Uses timber in only a few products, so the raw-material check doesn't hold it back for Good. It traces or certifies most of its timber. The "Open supply chain" star needs all of it traced, certified or upcycled.
- Owns or runs its own production
Research notes Bugaboo has owned and run its own factory in Xiamen, China since 2009, where about 430 workers assemble and stitch its strollers. It says it has held SA8000 certification since 2010, with yearly external audits, and that its lowest wage is 25% above the local living wage, but it publishes no certificate, supplier list or independent wage check. Buying Joolz in 2025 took its staff to about 1,200. It does not say what share of all products the Xiamen plant makes or where other suppliers are. The Giraffe high chair uses FSC-certified beech.
What independent sources say
| Source | Result | Details |
|---|---|---|
| B Corp directory | Certified | Certified B Corp since August 2023 with an overall score of 84.7 (Workers score 26.5). View |
| Baptist World Aid Ethical Fashion Report | Not covered | Baptist World Aid's Ethical Fashion and Electronics reports do not cover pram and nursery makers. View |
| Business & Human Rights Resource Centre | Not listed | No labour abuse reports involving Bugaboo or its Xiamen factory were found on the Business & Human Rights Resource Centre. View |
Sources and actions
Sources 7
Show all 7 sources
- Bugaboo B Corp profile · search the archive · Certified B Corp since August 2023, score 84.7
- Bugaboo Fox 5 (CHOICE) · search the archive · Bugaboo Fox 5 sold in Australia; country of origin China
- Gimv sells Joolz to Bugaboo (Gimv, 2025) · search the archive · May 2025: Bugaboo buys stroller brand Joolz; brands run separately; combined company has 1,200 staff, HQ Amsterdam
- Bugaboo Fox Cub Complete Pram (Baby Kingdom) · search the archive · Bugaboo prams sold by Baby Kingdom, which has shops in Sydney (e.g. Sans Souci, Brookvale)
Published by Bugaboo or its owner
- Bugaboo Impact Report 2023 · search the archive · Own Xiamen factory since 2009; 935 staff (430 factory); SA8000 listed; living wage claim; FSC beech for Giraffe chair
- Bugaboo world (Bugaboo Australia) · search the archive · Bugaboo has held SA8000 certification since 2010; its social accountability policy is externally audited once a year
- Mubadala Capital to acquire Bugaboo Group (Mubadala Capital, 2024) · search the archive · July 2024: Mubadala Capital to buy a majority stake in Bugaboo Group from Bain Capital, which keeps a minority stake
Company details
- Headquarters
- Netherlands
- Employees
- About 1,200
- Last researched
- 2 November 2026
- Cite this page
- Labour Lens, "Is Bugaboo ethical? Labour rating", https://www.labourlens.net/brand/bugaboo, last researched 2 November 2026, accessed [date].
- Method
- Researched with AI assistance against published rules. How we check · What Good means
Something missing or wrong?
Grades are opinions based on the evidence listed here. Send us evidence, or a right of reply if you represent Bugaboo.